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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F01%3APU27612%21RIV%2F2002%2FMSM%2F265102%2FN
rdf:type
skos:Concept n20:Vysledek
dcterms:description
The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies. The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.
dcterms:title
Customer Satisfaction from The point of view of Czech Companies Customer Satisfaction from The point of view of Czech Companies Customer Satisfaction from The point of view of Czech Companies
skos:prefLabel
Customer Satisfaction from The point of view of Czech Companies Customer Satisfaction from The point of view of Czech Companies Customer Satisfaction from The point of view of Czech Companies
skos:notation
RIV/00216305:26510/01:PU27612!RIV/2002/MSM/265102/N
n4:strany
321-326
n4:aktivita
n9:Z
n4:aktivity
Z(MSM 265100018)
n4:dodaniDat
n16:2002
n4:domaciTvurceVysledku
n11:4729161
n4:druhVysledku
n19:D
n4:duvernostUdaju
n8:S
n4:entitaPredkladatele
n14:predkladatel
n4:idSjednocenehoVysledku
676683
n4:idVysledku
RIV/00216305:26510/01:PU27612
n4:jazykVysledku
n21:cze
n4:klicovaSlova
Customer Satisfaction, Marketing philosophy
n4:klicoveSlovo
n12:Customer%20Satisfaction n12:Marketing%20philosophy
n4:kontrolniKodProRIV
[6ED7E5D670A8]
n4:mistoKonaniAkce
Katowice
n4:mistoVydani
Katowice
n4:nazevZdroje
Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej
n4:obor
n10:AH
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:pocetUcastnikuAkce
0
n4:pocetZahranicnichUcastnikuAkce
0
n4:rokUplatneniVysledku
n16:2001
n4:tvurceVysledku
Šimberová, Iveta
n4:typAkce
n7:EUR
n4:zahajeniAkce
2001-06-25+02:00
n4:zamer
n13:MSM%20265100018
s:numberOfPages
6
n17:hasPublisher
GLORIA Katowice
n15:isbn
83-912732
n18:organizacniJednotka
26510