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Statements

Subject Item
n2:RIV%2F00216275%3A25410%2F11%3A39892389%21RIV12-MSM-25410___
rdf:type
skos:Concept n14:Vysledek
dcterms:description
This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept. This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept.
dcterms:title
CSR Concept from the Marketing Point of View CSR Concept from the Marketing Point of View
skos:prefLabel
CSR Concept from the Marketing Point of View CSR Concept from the Marketing Point of View
skos:notation
RIV/00216275:25410/11:39892389!RIV12-MSM-25410___
n14:predkladatel
n15:orjk%3A25410
n3:aktivita
n10:I
n3:aktivity
I
n3:cisloPeriodika
1/2011
n3:dodaniDat
n16:2012
n3:domaciTvurceVysledku
n9:5977843
n3:druhVysledku
n8:J
n3:duvernostUdaju
n6:S
n3:entitaPredkladatele
n11:predkladatel
n3:idSjednocenehoVysledku
192410
n3:idVysledku
RIV/00216275:25410/11:39892389
n3:jazykVysledku
n18:eng
n3:klicovaSlova
CSR indicators; social marketing concept; marketing concept; corporate social responsibility
n3:klicoveSlovo
n4:CSR%20indicators n4:corporate%20social%20responsibility n4:marketing%20concept n4:social%20marketing%20concept
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[12F4059AA6A9]
n3:nazevZdroje
Scientific Papers of the University of Pardubice, Series D, Faculty of Economics and Administration
n3:obor
n17:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n16:2011
n3:svazekPeriodika
19
n3:tvurceVysledku
Kuběnka, Michal
s:issn
1211-555X
s:numberOfPages
10
n13:organizacniJednotka
25410