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Statements

Subject Item
n2:RIV%2F00216275%3A25410%2F09%3A00009307%21RIV10-MZP-25410___
rdf:type
n7:Vysledek skos:Concept
dcterms:description
This article deals with a corporate social responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria. This article deals with a corporate social responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria.
dcterms:title
Corporate Social Responsibility on the B2B Market Corporate Social Responsibility on the B2B Market
skos:prefLabel
Corporate Social Responsibility on the B2B Market Corporate Social Responsibility on the B2B Market
skos:notation
RIV/00216275:25410/09:00009307!RIV10-MZP-25410___
n4:aktivita
n5:P
n4:aktivity
P(SP/4I2/60/07)
n4:dodaniDat
n13:2010
n4:domaciTvurceVysledku
n11:9681051 n11:5977843
n4:druhVysledku
n18:D
n4:duvernostUdaju
n12:S
n4:entitaPredkladatele
n21:predkladatel
n4:idSjednocenehoVysledku
308384
n4:idVysledku
RIV/00216275:25410/09:00009307
n4:jazykVysledku
n20:eng
n4:klicovaSlova
CSR; B2B market; CSR levels; CSR definitions; brand switching; CSR benefits; research results
n4:klicoveSlovo
n6:CSR%20definitions n6:B2B%20market n6:research%20results n6:brand%20switching n6:CSR n6:CSR%20benefits n6:CSR%20levels
n4:kontrolniKodProRIV
[294DE2684AF0]
n4:mistoKonaniAkce
Houston, USA
n4:mistoVydani
Atény
n4:nazevZdroje
Advances in Marketing, Management and Finances
n4:obor
n10:AE
n4:pocetDomacichTvurcuVysledku
2
n4:pocetTvurcuVysledku
2
n4:projekt
n17:SP%2F4I2%2F60%2F07
n4:rokUplatneniVysledku
n13:2009
n4:tvurceVysledku
Kuběnka, Michal Myšková, Renáta
n4:typAkce
n9:WRD
n4:zahajeniAkce
2009-05-02+02:00
s:numberOfPages
7
n15:hasPublisher
WSEAS Press
n14:isbn
978-960-474-073-4
n19:organizacniJednotka
25410