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Statements

Subject Item
n2:RIV%2F00216275%3A25410%2F04%3A00001722%21RIV08-MSM-25410___
rdf:type
n9:Vysledek skos:Concept
dcterms:description
In my report I deal with increasing the competitive advantage of the company in the way of maximalization value for consumer. At the beginning of my report I ask several questions, which ewoke the importance of surveyed dilemma. In the second chapter I define the basic concepts necessary for understanding the surveyed dilemma. I mention satisfying of needs and request of consumers as one of the main objective of marketing. I characterize concepts need, consumer, client, Maslow´s theory of needs, modern motivational theory, consumer behaviour, analysis of consumer´s behaviour, model of consumer behaviour, purchase stimuli reactionary mechanism. In the third chapter I focus on merits of the case, i.e. on value for consumers, which we can characterize as ?relationship between the satisfaction of needs and source used for achievement this satisfaction%22. The nature economic tendency of all consumers is to achieve the maximum value at the expenditure of explicit value of finances or required utility Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka. Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka.
dcterms:title
Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka Increasing the competitive advantage of the company in the way of maximalization value for consumer
skos:prefLabel
Increasing the competitive advantage of the company in the way of maximalization value for consumer Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka
skos:notation
RIV/00216275:25410/04:00001722!RIV08-MSM-25410___
n4:strany
1-7
n4:aktivita
n20:S
n4:aktivity
S
n4:dodaniDat
n8:2008
n4:domaciTvurceVysledku
n12:4409124
n4:druhVysledku
n17:D
n4:duvernostUdaju
n11:S
n4:entitaPredkladatele
n18:predkladatel
n4:idSjednocenehoVysledku
596415
n4:idVysledku
RIV/00216275:25410/04:00001722
n4:jazykVysledku
n14:cze
n4:klicovaSlova
increasing the competitive advantage of the company in the way of maximalization value for consumer; satisfying of needs and request of consumers; needs; consumers; clients; Maslow´s theory of needs; modern motivational theory; consumer behaviour; analysis of consumer´s behaviour; model of consumer behaviour; purchase stimuli reactionary mechanism; MVA (Market Value Added) and EVA (Economic Value Added).
n4:klicoveSlovo
n5:MVA%20%28Market%20Value%20Added%29%20and%20EVA%20%28Economic%20Value%20Added%29. n5:needs n5:Maslow%C2%B4s%20theory%20of%20needs n5:modern%20motivational%20theory n5:consumer%20behaviour n5:model%20of%20consumer%20behaviour n5:increasing%20the%20competitive%20advantage%20of%20the%20company%20in%20the%20way%20of%20maximalization%20value%20for%20consumer n5:purchase%20stimuli%20reactionary%20mechanism n5:analysis%20of%20consumer%C2%B4s%20behaviour n5:satisfying%20of%20needs%20and%20request%20of%20consumers n5:consumers n5:clients
n4:kontrolniKodProRIV
[39FC7DDD4927]
n4:mistoKonaniAkce
Brno
n4:mistoVydani
Brno
n4:nazevZdroje
New Trends of the Development of Industry
n4:obor
n19:AH
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n8:2004
n4:tvurceVysledku
Keřt, Radim
n4:typAkce
n16:CST
n4:zahajeniAkce
2004-11-01+01:00
s:numberOfPages
7
n10:hasPublisher
Vysoké učení technické v Brně
n15:isbn
80-214-2787-6
n3:organizacniJednotka
25410