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Statements

Subject Item
n2:RIV%2F00216275%3A25310%2F08%3A00007730%21RIV09-GA0-25310___
rdf:type
n9:Vysledek skos:Concept
dcterms:description
Při uplatnění strategie CRM je třeba změnit způsob posuzování výkonnosti podniku. Příspěvek nastiňuje systém měření výkonnosti podniku při uplatnění CRM a diskutuje zásady, o které by se měl tento systém opírat. Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecard which is modified for evaluating a course and results of CRM strategy. Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecard which is modified for evaluating a course and results of CRM strategy.
dcterms:title
Market Oriented Measurement of Company Performance Market Oriented Measurement of Company Performance Tržně orientované měření výkonnosti podniku
skos:prefLabel
Market Oriented Measurement of Company Performance Market Oriented Measurement of Company Performance Tržně orientované měření výkonnosti podniku
skos:notation
RIV/00216275:25310/08:00007730!RIV09-GA0-25310___
n4:aktivita
n16:P
n4:aktivity
P(GA402/06/0577)
n4:dodaniDat
n15:2009
n4:domaciTvurceVysledku
n10:8897751
n4:druhVysledku
n8:D
n4:duvernostUdaju
n13:S
n4:entitaPredkladatele
n17:predkladatel
n4:idSjednocenehoVysledku
377789
n4:idVysledku
RIV/00216275:25310/08:00007730
n4:jazykVysledku
n20:eng
n4:klicovaSlova
company performance; BSC; CRM strategy; measurement of company performance
n4:klicoveSlovo
n7:measurement%20of%20company%20performance n7:company%20performance n7:CRM%20strategy n7:BSC
n4:kontrolniKodProRIV
[4C25A99D3413]
n4:mistoKonaniAkce
Banská Bystrica, SK
n4:mistoVydani
Banská Bystrica
n4:nazevZdroje
Problems of Marketing Management in Globalisation
n4:obor
n21:AE
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:projekt
n5:GA402%2F06%2F0577
n4:rokUplatneniVysledku
n15:2008
n4:tvurceVysledku
Lošťáková, Hana
n4:typAkce
n18:EUR
n4:zahajeniAkce
2008-09-19+02:00
s:numberOfPages
5
n12:hasPublisher
Ekonómia
n14:isbn
978-80-89382-00-2
n11:organizacniJednotka
25310