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Statements

Subject Item
n2:RIV%2F00216224%3A14560%2F14%3A00075246%21RIV15-MSM-14560___
rdf:type
n5:Vysledek skos:Concept
rdfs:seeAlso
http://www.cjournal.cz/files/161.pdf
dcterms:description
This paper presents the results of a study of the relationship between the bank image, its structure as a reflection in the minds of individuals and behavioural tendencies in relation to banks. Attitudinal scales were used to identify the contents of the particular banks’ image. The structure of the image was identified by means of factor analysis. The study found that the respondents’ behavioural tendencies, i.e. their willingness to be a client of or to recommend a particular bank, are related to different content components of particular banks and mainly to respondents’ needs. Based on the results, the study identifies the danger that the results of the bank image analysis can be misinterpreted if the respondents’ relationship to the bank is underestimated. This paper presents the results of a study of the relationship between the bank image, its structure as a reflection in the minds of individuals and behavioural tendencies in relation to banks. Attitudinal scales were used to identify the contents of the particular banks’ image. The structure of the image was identified by means of factor analysis. The study found that the respondents’ behavioural tendencies, i.e. their willingness to be a client of or to recommend a particular bank, are related to different content components of particular banks and mainly to respondents’ needs. Based on the results, the study identifies the danger that the results of the bank image analysis can be misinterpreted if the respondents’ relationship to the bank is underestimated.
dcterms:title
Bank Image Structure: The Relationship to Consumer Behaviour Bank Image Structure: The Relationship to Consumer Behaviour
skos:prefLabel
Bank Image Structure: The Relationship to Consumer Behaviour Bank Image Structure: The Relationship to Consumer Behaviour
skos:notation
RIV/00216224:14560/14:00075246!RIV15-MSM-14560___
n6:aktivita
n9:I
n6:aktivity
I
n6:cisloPeriodika
1
n6:dodaniDat
n17:2015
n6:domaciTvurceVysledku
n7:2390809
n6:druhVysledku
n10:J
n6:duvernostUdaju
n13:S
n6:entitaPredkladatele
n8:predkladatel
n6:idSjednocenehoVysledku
4831
n6:idVysledku
RIV/00216224:14560/14:00075246
n6:jazykVysledku
n19:eng
n6:klicovaSlova
financial services marketing; bank image; image structure
n6:klicoveSlovo
n16:financial%20services%20marketing n16:image%20structure n16:bank%20image
n6:kodStatuVydavatele
CZ - Česká republika
n6:kontrolniKodProRIV
[548D7C521CC5]
n6:nazevZdroje
Journal of Competitiveness
n6:obor
n11:AE
n6:pocetDomacichTvurcuVysledku
1
n6:pocetTvurcuVysledku
2
n6:rokUplatneniVysledku
n17:2014
n6:svazekPeriodika
6
n6:tvurceVysledku
Urbánek, Tomáš Lukášová, Růžena
s:issn
1804-171X
s:numberOfPages
18
n4:doi
10.7441/joc.2014.01.02
n18:organizacniJednotka
14560