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Statements

Subject Item
n2:RIV%2F00216224%3A14560%2F13%3A00069937%21RIV14-MSM-14560___
rdf:type
skos:Concept n11:Vysledek
dcterms:description
The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose. The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose.
dcterms:title
Purchasing behavior of fairtrade customers Purchasing behavior of fairtrade customers
skos:prefLabel
Purchasing behavior of fairtrade customers Purchasing behavior of fairtrade customers
skos:notation
RIV/00216224:14560/13:00069937!RIV14-MSM-14560___
n11:predkladatel
n13:orjk%3A14560
n5:aktivita
n6:V
n5:aktivity
V
n5:cisloPeriodika
7
n5:dodaniDat
n16:2014
n5:domaciTvurceVysledku
n8:8430608
n5:druhVysledku
n12:J
n5:duvernostUdaju
n10:S
n5:entitaPredkladatele
n19:predkladatel
n5:idSjednocenehoVysledku
101049
n5:idVysledku
RIV/00216224:14560/13:00069937
n5:jazykVysledku
n17:eng
n5:klicovaSlova
Corporate Social Responsibility; Fairtrade; political consumer; competitive advantage; buyers` motivation; buyers` behavior; empirical research
n5:klicoveSlovo
n7:buyers%60%20behavior n7:buyers%60%20motivation n7:competitive%20advantage n7:political%20consumer n7:Fairtrade n7:Corporate%20Social%20Responsibility n7:empirical%20research
n5:kodStatuVydavatele
CZ - Česká republika
n5:kontrolniKodProRIV
[BAD23802E14A]
n5:nazevZdroje
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
n5:obor
n18:AE
n5:pocetDomacichTvurcuVysledku
1
n5:pocetTvurcuVysledku
2
n5:rokUplatneniVysledku
n16:2013
n5:svazekPeriodika
LXI
n5:tvurceVysledku
Částek, Ondřej Ambrožová, Mariana
s:issn
1211-8516
s:numberOfPages
11
n14:doi
10.11118/actaun201361071957
n15:organizacniJednotka
14560