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Statements

Subject Item
n2:RIV%2F00216224%3A14560%2F12%3A00061873%21RIV13-MSM-14560___
rdf:type
skos:Concept n15:Vysledek
dcterms:description
The goal of this paper is to define applicable segmentation criteria for corporate banking clients based upon analyses of corporate client needs. In the first section, I summarize the principles of segmentation and segmentation specifically as it relates to bank strategy. I further analyze client needs and developments in business in the Czech Republic. Applicable segmentation criteria are proposed based upon corporate client need analyses and on a comparison of the segmentation criteria used by leading financial institutions in the Czech Republic and the European Union. The goal of this paper is to define applicable segmentation criteria for corporate banking clients based upon analyses of corporate client needs. In the first section, I summarize the principles of segmentation and segmentation specifically as it relates to bank strategy. I further analyze client needs and developments in business in the Czech Republic. Applicable segmentation criteria are proposed based upon corporate client need analyses and on a comparison of the segmentation criteria used by leading financial institutions in the Czech Republic and the European Union.
dcterms:title
Segmentation of corporate clients in a bank Segmentation of corporate clients in a bank
skos:prefLabel
Segmentation of corporate clients in a bank Segmentation of corporate clients in a bank
skos:notation
RIV/00216224:14560/12:00061873!RIV13-MSM-14560___
n15:predkladatel
n16:orjk%3A14560
n3:aktivita
n6:I
n3:aktivity
I
n3:dodaniDat
n12:2013
n3:domaciTvurceVysledku
n14:2851199
n3:druhVysledku
n18:D
n3:duvernostUdaju
n11:S
n3:entitaPredkladatele
n4:predkladatel
n3:idSjednocenehoVysledku
167232
n3:idVysledku
RIV/00216224:14560/12:00061873
n3:jazykVysledku
n17:eng
n3:klicovaSlova
Segmentation; segmentation criteria; segment; bank strategy; corporate client.
n3:klicoveSlovo
n5:segment n5:corporate%20client. n5:segmentation%20criteria n5:bank%20strategy n5:Segmentation
n3:kontrolniKodProRIV
[5034A0CD5835]
n3:mistoKonaniAkce
ESF MU Brno
n3:mistoVydani
Brno
n3:nazevZdroje
European Financial Systems 2012
n3:obor
n21:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n12:2012
n3:tvurceVysledku
Sponer, Miroslav
n3:typAkce
n19:EUR
n3:wos
000316422800036
n3:zahajeniAkce
2012-01-01+01:00
s:numberOfPages
7
n8:hasPublisher
Masarykova univerzita
n7:isbn
9788021059405
n13:organizacniJednotka
14560