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Statements

Subject Item
n2:RIV%2F00216224%3A14410%2F10%3A00044672%21RIV11-MSM-14410___
rdf:type
n12:Vysledek skos:Concept
dcterms:description
Communicating an objective message effectively and presenting oneself in a favourable light at the same time is of utmost importance in business. This paper analyses the genre of non-tabular sections of company annual reports, whose aim is to reinforce positive image of the company in the eyes and minds of different sorts of its stakeholders. The focus is on the specific arrangement and choice of lexis and syntax which are expected to contribute conveniently to achieving an intended goal in this type of impersonal and distant communication, consisting of provision of data as well as self-promotion. Linguistic means used to convey associative as well as purely denotative components of meaning, anticipation of the inferences of the reader and a desirable degree of vagueness have been analysed on a corpus of annual reports of large corporations operating in different industries. Communicating an objective message effectively and presenting oneself in a favourable light at the same time is of utmost importance in business. This paper analyses the genre of non-tabular sections of company annual reports, whose aim is to reinforce positive image of the company in the eyes and minds of different sorts of its stakeholders. The focus is on the specific arrangement and choice of lexis and syntax which are expected to contribute conveniently to achieving an intended goal in this type of impersonal and distant communication, consisting of provision of data as well as self-promotion. Linguistic means used to convey associative as well as purely denotative components of meaning, anticipation of the inferences of the reader and a desirable degree of vagueness have been analysed on a corpus of annual reports of large corporations operating in different industries.
dcterms:title
Company annual reports: Analysis of the genre with regard to communication strategies Company annual reports: Analysis of the genre with regard to communication strategies
skos:prefLabel
Company annual reports: Analysis of the genre with regard to communication strategies Company annual reports: Analysis of the genre with regard to communication strategies
skos:notation
RIV/00216224:14410/10:00044672!RIV11-MSM-14410___
n3:aktivita
n17:S
n3:aktivity
S
n3:cisloPeriodika
1
n3:dodaniDat
n16:2011
n3:domaciTvurceVysledku
n6:4757726
n3:druhVysledku
n14:J
n3:duvernostUdaju
n7:S
n3:entitaPredkladatele
n13:predkladatel
n3:idSjednocenehoVysledku
251304
n3:idVysledku
RIV/00216224:14410/10:00044672
n3:jazykVysledku
n15:eng
n3:klicovaSlova
annual report; associative meaning; communication strategies; genre analysis; inference; objectivity; pragmatic strategy; reference; self-promotion
n3:klicoveSlovo
n4:pragmatic%20strategy n4:inference n4:objectivity n4:annual%20report n4:associative%20meaning n4:communication%20strategies n4:reference n4:genre%20analysis n4:self-promotion
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[EED32D273F8F]
n3:nazevZdroje
Discourse and Interaction
n3:obor
n9:AI
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n16:2010
n3:svazekPeriodika
3
n3:tvurceVysledku
Vogel, Radek
s:issn
1802-9930
s:numberOfPages
25
n11:organizacniJednotka
14410