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Statements

Subject Item
n2:RIV%2F00216224%3A14210%2F11%3A00056806%21RIV12-MSM-14210___
rdf:type
n10:Vysledek skos:Concept
dcterms:description
The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse. The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse.
dcterms:title
Perceived interactivity in Children Internet Advertising Perceived interactivity in Children Internet Advertising
skos:prefLabel
Perceived interactivity in Children Internet Advertising Perceived interactivity in Children Internet Advertising
skos:notation
RIV/00216224:14210/11:00056806!RIV12-MSM-14210___
n10:predkladatel
n18:orjk%3A14210
n3:aktivita
n16:N
n3:aktivity
N
n3:cisloPeriodika
December
n3:dodaniDat
n11:2012
n3:domaciTvurceVysledku
n17:6500641
n3:druhVysledku
n13:J
n3:duvernostUdaju
n7:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
219871
n3:idVysledku
RIV/00216224:14210/11:00056806
n3:jazykVysledku
n8:eng
n3:klicovaSlova
reklama; internet; interaktivita
n3:klicoveSlovo
n4:interaktivita n4:internet n4:reklama
n3:kodStatuVydavatele
SK - Slovenská republika
n3:kontrolniKodProRIV
[D2D19724B6A6]
n3:nazevZdroje
Topics in Linguistics
n3:obor
n12:AI
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n11:2011
n3:svazekPeriodika
roč. 8
n3:tvurceVysledku
Pelclová, Jana
s:issn
1337-7590
s:numberOfPages
63
n15:organizacniJednotka
14210