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Statements

Subject Item
n2:RIV%2F00216224%3A14210%2F10%3A00047624%21RIV11-GA0-14210___
rdf:type
skos:Concept n14:Vysledek
dcterms:description
Matchmaking advertisements are texts which are created by laymen, who, in the attempt to attract the right partner, present themselves in ways which reflect the recognized societal values.The paper examines data taken from Czech newspapers Mlada fronta and Lidove noviny and contrasts them with The Times, The Guardian and The Observer over the period of 15 years, i.e. from 1990ies to 2010.British advertisers put stress on appearance, sometimes using expressions that are common in commercial advertising (stunning blonde). The ads in Czech point more to character qualities and interests. Both British and Czech advertisers demonstrate reluctance to permanent bonds (marriage). Matchmaking advertisements are texts which are created by laymen, who, in the attempt to attract the right partner, present themselves in ways which reflect the recognized societal values.The paper examines data taken from Czech newspapers Mlada fronta and Lidove noviny and contrasts them with The Times, The Guardian and The Observer over the period of 15 years, i.e. from 1990ies to 2010.British advertisers put stress on appearance, sometimes using expressions that are common in commercial advertising (stunning blonde). The ads in Czech point more to character qualities and interests. Both British and Czech advertisers demonstrate reluctance to permanent bonds (marriage).
dcterms:title
Matchmaking Advertisements and Societal Values Matchmaking Advertisements and Societal Values
skos:prefLabel
Matchmaking Advertisements and Societal Values Matchmaking Advertisements and Societal Values
skos:notation
RIV/00216224:14210/10:00047624!RIV11-GA0-14210___
n4:aktivita
n16:S n16:P
n4:aktivity
P(GA405/07/0652), S
n4:dodaniDat
n6:2011
n4:domaciTvurceVysledku
n10:8361746
n4:druhVysledku
n9:C
n4:duvernostUdaju
n20:S
n4:entitaPredkladatele
n19:predkladatel
n4:idSjednocenehoVysledku
269784
n4:idVysledku
RIV/00216224:14210/10:00047624
n4:jazykVysledku
n11:eng
n4:klicovaSlova
Stylistic Analysis; Linguistic and Cultural Integration; Societal Values
n4:klicoveSlovo
n5:Societal%20Values n5:Linguistic%20and%20Cultural%20Integration n5:Stylistic%20Analysis
n4:kontrolniKodProRIV
[0A3AFB3FC369]
n4:mistoVydani
München
n4:nazevEdiceCisloSvazku
LINCOM Studies in Communication
n4:nazevZdroje
Languages in the Integrating World
n4:obor
n18:AI
n4:pocetDomacichTvurcuVysledku
1
n4:pocetStranKnihy
278
n4:pocetTvurcuVysledku
1
n4:projekt
n15:GA405%2F07%2F0652
n4:rokUplatneniVysledku
n6:2010
n4:tvurceVysledku
Vlčková, Jitka
s:numberOfPages
14
n8:hasPublisher
Lincom Europa
n7:isbn
978-3-86290-200-2
n3:organizacniJednotka
14210