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Statements

Subject Item
n2:RIV%2F00216224%3A14210%2F04%3A00030935%21RIV10-MSM-14210___
rdf:type
n6:Vysledek skos:Concept
dcterms:description
In our account, we have focused on the linguistic aspects of advertising slogan as an important part of the text in advertising communication item in the Russian-language environment. The advertising slogan is an obligatory part of the advertising communication item. The sentence analysis demonstrates the very nonstandard character of advertising slogans, as it incorporates the typical elements of all functional styles. Jazyk reklamnych tekstov predstavljajet soboj novyj stil, primykajuščij k publicističeskomu stilju. Možno bylo by ponimat jego kak podstil ili že častičnyj stil publicističeskogo stilja. Reklamynje teksty očen silno vlijajut na sovremennuju rečevuju kommunikaciju. V nastojaščej statje sdelana popytka dat grammatičeskij analiz reklamnogo slogana.
dcterms:title
Reklamnyj slogan v russkom jazyke The Advertising Slogans in Russian Language
skos:prefLabel
Reklamnyj slogan v russkom jazyke The Advertising Slogans in Russian Language
skos:notation
RIV/00216224:14210/04:00030935!RIV10-MSM-14210___
n3:aktivita
n7:S
n3:aktivity
S
n3:dodaniDat
n4:2010
n3:domaciTvurceVysledku
n20:2322331
n3:druhVysledku
n17:D
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
584129
n3:idVysledku
RIV/00216224:14210/04:00030935
n3:jazykVysledku
n5:rus
n3:klicovaSlova
advertising slogans linguistic aspects advertising communication postmodern society nonstandard character of advertising slogans functional styles
n3:klicoveSlovo
n15:advertising%20slogans%20linguistic%20aspects%20advertising%20communication%20postmodern%20society%20nonstandard%20character%20of%20advertising%20slogans%20functional%20styles
n3:kontrolniKodProRIV
[54B45BAFC764]
n3:mistoKonaniAkce
Luhačovice
n3:mistoVydani
Ostrava
n3:nazevZdroje
Lingua et communicatio in sphaera mercature
n3:obor
n11:AI
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n4:2004
n3:tvurceVysledku
Brandner, Aleš
n3:typAkce
n13:EUR
n3:zahajeniAkce
2004-01-01+01:00
s:numberOfPages
7
n12:hasPublisher
Ostravská univerzita v Ostravě. Filozofická fakulta
n16:isbn
80-7368-026-2
n8:organizacniJednotka
14210