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Statements

Subject Item
n2:RIV%2F00216208%3A11230%2F14%3A10282002%21RIV15-MSM-11230___
rdf:type
n6:Vysledek skos:Concept
dcterms:description
This article presents an analysis of the citizens' engagement with the 2013 Czech Parliamentary Elections campaign on Facebook. While many studies primarily focus on the intensity and forms of adoption of social networks by political actors in campaign communication, we attempt to explore both political parties' use of Facebook as well as the extent and ways of citizen participation on the online election campaign. The empirical base for this study consists of all communication archived over the course of three weeks (before and after the elections) on the Facebook profiles of ten most important Czech political parties. Using quantitative content analysis, we first present an overview of the dynamics and intensity of users' engagement with the campaign, illustrating that some of the small as well as populist parties have managed to mobilize significantly larger part of Facebook population than more established parties. Following that descriptive part, we first turn to the analysis of the actual content of communication, examining primarily the tone of users' comments, and than we move on to a more in-depth, qualitative examination of communication on the profiles of two selected political parties which were very successful in their online mobilization. The results indicate that most party profiles have displayed a rather surprising level of heterogeneity, allowing for dissenting voices to be displayed in what is generally seen as a heavily managed communication environment. This article presents an analysis of the citizens' engagement with the 2013 Czech Parliamentary Elections campaign on Facebook. While many studies primarily focus on the intensity and forms of adoption of social networks by political actors in campaign communication, we attempt to explore both political parties' use of Facebook as well as the extent and ways of citizen participation on the online election campaign. The empirical base for this study consists of all communication archived over the course of three weeks (before and after the elections) on the Facebook profiles of ten most important Czech political parties. Using quantitative content analysis, we first present an overview of the dynamics and intensity of users' engagement with the campaign, illustrating that some of the small as well as populist parties have managed to mobilize significantly larger part of Facebook population than more established parties. Following that descriptive part, we first turn to the analysis of the actual content of communication, examining primarily the tone of users' comments, and than we move on to a more in-depth, qualitative examination of communication on the profiles of two selected political parties which were very successful in their online mobilization. The results indicate that most party profiles have displayed a rather surprising level of heterogeneity, allowing for dissenting voices to be displayed in what is generally seen as a heavily managed communication environment.
dcterms:title
A dialogue of the deaf, or communities of debate? The use of Facebook in the 2013 Czech Parliamentary Elections campaign A dialogue of the deaf, or communities of debate? The use of Facebook in the 2013 Czech Parliamentary Elections campaign
skos:prefLabel
A dialogue of the deaf, or communities of debate? The use of Facebook in the 2013 Czech Parliamentary Elections campaign A dialogue of the deaf, or communities of debate? The use of Facebook in the 2013 Czech Parliamentary Elections campaign
skos:notation
RIV/00216208:11230/14:10282002!RIV15-MSM-11230___
n3:aktivita
n15:P n15:I
n3:aktivity
I, P(GA14-05575S)
n3:cisloPeriodika
6
n3:dodaniDat
n4:2015
n3:domaciTvurceVysledku
n5:8645973 n5:5828597
n3:druhVysledku
n16:J
n3:duvernostUdaju
n9:S
n3:entitaPredkladatele
n7:predkladatel
n3:idSjednocenehoVysledku
693
n3:idVysledku
RIV/00216208:11230/14:10282002
n3:jazykVysledku
n17:eng
n3:klicovaSlova
Czech Republic; Facebook; social networking sites; citizen engagement; user participation; online mobilization; election campaign
n3:klicoveSlovo
n10:citizen%20engagement n10:social%20networking%20sites n10:election%20campaign n10:user%20participation n10:online%20mobilization n10:Facebook n10:Czech%20Republic
n3:kodStatuVydavatele
SI - Slovinská republika
n3:kontrolniKodProRIV
[EEB471C15D9C]
n3:nazevZdroje
Teorija in Praksa
n3:obor
n11:AJ
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:projekt
n18:GA14-05575S
n3:rokUplatneniVysledku
n4:2014
n3:svazekPeriodika
51
n3:tvurceVysledku
Vochocová, Lenka Štětka, Václav
s:issn
0040-3598
s:numberOfPages
20
n12:organizacniJednotka
11230