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Statements

Subject Item

n2:RIV%2F00216208%3A11230%2F13%3A10146066%21RIV14-MSM-11230___

rdf:type

skos:Concept n12:Vysledek

dcterms:description

This paper aims to focus on an overview of expressions of portraiture in the artistic and commercial photography, especially. For a better integrity, we distinguish these areas into separate sections. Paper is dedicated to both the differences in terms of technical and expressive means, but also demonstrate an unconventional portrait as a strategy to attract customers in commercial photography. Article reflects aspects of contemporary portrait photography and concepts of pseudo-individuality, commercialization and blending boundaries of artistic and advertising photography. Prispevok je zamerany na prehlad prejavov portretnej fotografie v oblasti umeleckej a v oblasti komercnej fotografie, zvlast. Pre lepsie uchopenie a celistvost tem, odlisujeme tieto oblasti do samostatnych kapitol. Prispevok sa venuje jednak odlisnostiam z hladiska vyrazovych prostriedkov a technickeho pristupu, ale taktiez demonstruje nekonvencny portret ako strategiu na prilakanie zakaznika v komercnej fotografii. Prispevok tak reflektuje aspekty sucasnej portretnej fotografie a pojmy ako pseudo-individualita, komercializacia a prelinanie jazykov umeleckej a reklamnej fotografie.

dcterms:title

Tendencies of the contemporary portrait photography Tendencie sucasnej portretnej fotografie

skos:prefLabel

Tendencie sucasnej portretnej fotografie Tendencies of the contemporary portrait photography

skos:notation

RIV/00216208:11230/13:10146066!RIV14-MSM-11230___

n12:predkladatel

n21:orjk%3A11230

n4:aktivita

n13:S

n4:aktivity

S

n4:dodaniDat

n15:2014

n4:domaciTvurceVysledku

n20:3408183

n4:druhVysledku

n17:D

n4:duvernostUdaju

n7:S

n4:entitaPredkladatele

n5:predkladatel

n4:idSjednocenehoVysledku

110308

n4:idVysledku

RIV/00216208:11230/13:10146066

n4:jazykVysledku

n14:sla

n4:klicovaSlova

portrait; photography; art; advertising

n4:klicoveSlovo

n6:advertising n6:photography n6:art n6:portrait

n4:kontrolniKodProRIV

[80ED55C229AB]

n4:mistoKonaniAkce

Trnava, Slovensko

n4:mistoVydani

Trnava

n4:nazevZdroje

Quo vadis massmedia, quo vadis marketing: zborník z medzinárodnej vedeckej konferencie doktorandov

n4:obor

n16:AJ

n4:pocetDomacichTvurcuVysledku

1

n4:pocetTvurcuVysledku

1

n4:rokUplatneniVysledku

n15:2013

n4:tvurceVysledku

Karaščáková, Zuzana

n4:typAkce

n18:CST

n4:zahajeniAkce

2013-04-04+02:00

s:numberOfPages

8

n11:hasPublisher

Univerzita sv. Cyrila a Metoda v Trnave

n8:isbn

978-80-8105-486-0

n19:organizacniJednotka

11230