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Statements

Subject Item
n2:RIV%2F00216208%3A11230%2F12%3A10125826%21RIV13-MSM-11230___
rdf:type
skos:Concept n14:Vysledek
rdfs:seeAlso
http://cebr.vse.cz/cebr/article/view/29
dcterms:description
This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for the consumer when consuming original goods and social marketing of ethical consumption. This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for the consumer when consuming original goods and social marketing of ethical consumption.
dcterms:title
%22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia %22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
skos:prefLabel
%22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia %22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
skos:notation
RIV/00216208:11230/12:10125826!RIV13-MSM-11230___
n14:predkladatel
n15:orjk%3A11230
n3:aktivita
n11:I
n3:aktivity
I
n3:cisloPeriodika
2
n3:dodaniDat
n4:2013
n3:domaciTvurceVysledku
n12:7255896
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n13:J
n3:duvernostUdaju
n17:S
n3:entitaPredkladatele
n10:predkladatel
n3:idSjednocenehoVysledku
136088
n3:idVysledku
RIV/00216208:11230/12:10125826
n3:jazykVysledku
n8:eng
n3:klicovaSlova
ethical consumption; social marketing; marketing communication; crisis; luxury marketing; Counterfeit goods
n3:klicoveSlovo
n5:ethical%20consumption n5:luxury%20marketing n5:social%20marketing n5:marketing%20communication n5:crisis n5:Counterfeit%20goods
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[80D0C3536E79]
n3:nazevZdroje
Central European Business Review
n3:obor
n7:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n4:2012
n3:svazekPeriodika
1
n3:tvurceVysledku
Kasl Kollmannová, Denisa
s:issn
1805-4854
s:numberOfPages
5
n16:organizacniJednotka
11230