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Statements

Subject Item
n2:RIV%2F00216208%3A11230%2F11%3A10118720%21RIV12-MSM-11230___
rdf:type
skos:Concept n14:Vysledek
dcterms:description
Description and analysis of new methods of the book marketing in confrontation with the last former development of book market in socialistic and postsocialistic conditions of supply and demand. Description and analysis of new methods of the book marketing in confrontation with the last former development of book market in socialistic and postsocialistic conditions of supply and demand.
dcterms:title
Marketing in the book business: interpretation, definition and problems of theory in practice Marketing in the book business: interpretation, definition and problems of theory in practice
skos:prefLabel
Marketing in the book business: interpretation, definition and problems of theory in practice Marketing in the book business: interpretation, definition and problems of theory in practice
skos:notation
RIV/00216208:11230/11:10118720!RIV12-MSM-11230___
n14:predkladatel
n15:orjk%3A11230
n4:aktivita
n10:Z
n4:aktivity
Z(MSM0021620841)
n4:dodaniDat
n9:2012
n4:domaciTvurceVysledku
n12:1879650
n4:druhVysledku
n16:D
n4:duvernostUdaju
n5:S
n4:entitaPredkladatele
n17:predkladatel
n4:idSjednocenehoVysledku
210702
n4:idVysledku
RIV/00216208:11230/11:10118720
n4:jazykVysledku
n13:eng
n4:klicovaSlova
practice; theory; problems; definition; interpretation; book business; marketing
n4:klicoveSlovo
n7:practice n7:definition n7:problems n7:marketing n7:book%20business n7:theory n7:interpretation
n4:kontrolniKodProRIV
[BCCA9684CD97]
n4:mistoKonaniAkce
Prague
n4:mistoVydani
Praha
n4:nazevZdroje
Marketing Communications - Modern Educational Methods in Teaching Marketing Communications in Tertiary Education: the collection od the 1st international scientific conference : may 19th-20th 2011
n4:obor
n22:AJ
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n9:2011
n4:tvurceVysledku
Halada, Jan
n4:typAkce
n21:EUR
n4:zahajeniAkce
2011-05-19+02:00
n4:zamer
n19:MSM0021620841
s:numberOfPages
5
n20:hasPublisher
Vysoká škola finanční a správní
n11:isbn
978-80-7408-055-5
n18:organizacniJednotka
11230