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Statements

Subject Item
n2:RIV%2F00216208%3A11210%2F12%3A10131007%21RIV13-MSM-11210___
rdf:type
n4:Vysledek skos:Concept
dcterms:description
The study offers an analysis of some of the most popular trademarks, which, in the last two decades, have become generic terms representing certain categories of products or services. The observations are oriented in the following main directions: the trademark as an intellectual property subject (legislative framework and registration); techniques for trademark development (metaphor, metonymy, contamination); appellation of the trademark and resistance on the side of their owners; adaptation and integration of the appellation into the system of Bulgarian language. The conclusions confirm the tendency towards internationalization of the lexis and language economy and show the dynamic processes in the lexis, which result from changes both in the public and in the personal space. V izsledvaneto se analizirat njakoi ot naj-populjarnite nazvanija na tărgovskite marki, koito prez poslednite dvajsetina godina sa stanali rodovi označenija za dadena kategorija produkti ili uslugi. Nabljudenijata sa orientirani v slednite osnovni nasoki: tărgovskata marka kato obekt na intelektualna sobstvenost (pravna ramka i registracija); techniki za razrabotvane na markovite imena (metafora, metonimija, kontaminacija); apelativizacija na tărgovskata marka i protivodejstvie ot strana na pritežatelite j; adaptacija i integracija na nazvanieto v sistemata na bălgarskija ezik. Zaključenijata potvărždavat tendencijata kăm internacionalizacija na leksikata i kăm ezikova ikonomija, svidetelstvat i za dinamičnite procesi v rečnikovija săstav vsledstvie na promenite v publičnoto i v ličnoto prostranstvo.
dcterms:title
Tărgovskata marka - pravni normi i rečeva upotreba The trademark - legal regulations and speech usage (based on Bulgarian language material)
skos:prefLabel
The trademark - legal regulations and speech usage (based on Bulgarian language material) Tărgovskata marka - pravni normi i rečeva upotreba
skos:notation
RIV/00216208:11210/12:10131007!RIV13-MSM-11210___
n4:predkladatel
n20:orjk%3A11210
n3:aktivita
n9:I
n3:aktivity
I
n3:dodaniDat
n7:2013
n3:domaciTvurceVysledku
n8:9964401
n3:druhVysledku
n11:C
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n17:predkladatel
n3:idSjednocenehoVysledku
173269
n3:idVysledku
RIV/00216208:11210/12:10131007
n3:jazykVysledku
n13:bul
n3:klicovaSlova
appellation; speech usage; legal regulation; trademark
n3:klicoveSlovo
n6:speech%20usage n6:appellation n6:trademark n6:legal%20regulation
n3:kontrolniKodProRIV
[7EE24B2A43BA]
n3:mistoVydani
Warszawa
n3:nazevEdiceCisloSvazku
Prace slawistyczne, 136
n3:nazevZdroje
Specyfika leksyki i słowotwórstwa języków słowiańskich na przełomie XX i XXI wieku
n3:obor
n15:AI
n3:pocetDomacichTvurcuVysledku
1
n3:pocetStranKnihy
189
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n7:2012
n3:tvurceVysledku
Bakardzhieva, Ginka Aleksandrova
s:numberOfPages
25
n19:hasPublisher
Slawistyczny Ośrodek Wydawniczy
n16:isbn
978-83-89191-18-2
n14:organizacniJednotka
11210