About: The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The objective of this contribution is to point out the implementation of Bata's legacy as an incitement for applying creativity in marketing within the contemporary education. Tomas Bata's business style has been used by prestigious companies all over the world because it still remains a pillar for modern entrepreneurial activities. As the first one, he put the customer on a pedestal and this strategy is today one of the most significant factors in business areas with the strongest competition and is becoming the necessity for marketing specialists in the search for new approaches to customers. The market is currently filled with a number of almost identical products; however, in the center of attention is the one that offers the maximum in a creative way. The presented study shows a creative approach in the promotion of Bata's philosophy in innovative marketing. The objective of this contribution is to point out the implementation of Bata's legacy as an incitement for applying creativity in marketing within the contemporary education. Tomas Bata's business style has been used by prestigious companies all over the world because it still remains a pillar for modern entrepreneurial activities. As the first one, he put the customer on a pedestal and this strategy is today one of the most significant factors in business areas with the strongest competition and is becoming the necessity for marketing specialists in the search for new approaches to customers. The market is currently filled with a number of almost identical products; however, in the center of attention is the one that offers the maximum in a creative way. The presented study shows a creative approach in the promotion of Bata's philosophy in innovative marketing. (en)
Title	The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing (en)
skos:prefLabel	The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing (en)
skos:notation	RIV/70883521:28130/14:43872222!RIV15-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Göttlichová, Marcela Soukalová, Radomila
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	19224
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/14:43872222
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Marketing; Creativity; Application; for; Incitement; Bata; Tomas; Heritage; Historical; The (en)
http://linked.open.../riv/klicoveSlovo	Heritage Bata Application Marketing for Creativity Tomas Historical The Incitement
http://linked.open...ontrolniKodProRIV	[B5B2B98EBF6F]
http://linked.open...v/mistoKonaniAkce	Madrid
http://linked.open...i/riv/mistoVydani	Kidlington
http://linked.open...i/riv/nazevZdroje	Procedia - Social and Behavioral Sciences
http://linked.open...in/vavai/riv/obor	AL
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Soukalová, Radomila Göttlichová, Marcela
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2014-09-01 (xsd:date)
issn	1877-0428
number of pages	8 (xsd:int)
http://bibframe.org/vocab/doi	10.1016/j.sbspro.2015.01.1209
http://purl.org/ne...btex#hasPublisher	Elsevier, Ltd.
http://localhost/t...ganizacniJednotka	28130

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