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Description
| - This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is one of the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimes gives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied.
- This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is one of the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimes gives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied. (en)
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Title
| - Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions
- Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions (en)
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skos:prefLabel
| - Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions
- Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions (en)
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skos:notation
| - RIV/70883521:28130/14:43872212!RIV15-MSM-28130___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/70883521:28130/14:43872212
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - Czech Republic; Corporate Music; Marketing Communication; Commercial; Music (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/mistoVydani
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http://linked.open...vEdiceCisloSvazku
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http://linked.open...i/riv/nazevZdroje
| - Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...v/pocetStranKnihy
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Lap Lambert Academic Publishing
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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