About: Demographic an Behavioral Segmentation in Arts Marketing

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purely pragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product’s consumption such as a barrier of time, information, space, or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants’ relationship to art and cultural products. Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purely pragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product’s consumption such as a barrier of time, information, space, or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants’ relationship to art and cultural products. (en)
Title	Demographic an Behavioral Segmentation in Arts Marketing Demographic an Behavioral Segmentation in Arts Marketing (en)
skos:prefLabel	Demographic an Behavioral Segmentation in Arts Marketing Demographic an Behavioral Segmentation in Arts Marketing (en)
skos:notation	RIV/70883521:28130/13:43870545!RIV14-MSM-28130___
http://linked.open...avai/predkladatel	Fakulta multimediálních komunikací
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Bačuvčík, Radim
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	68316
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870545
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	culture, art, marketing, marketing communication, marketing research (en)
http://linked.open.../riv/klicoveSlovo	marketing communication art culture marketing marketing research
http://linked.open...odStatuVydavatele	SK - Slovenská republika
http://linked.open...ontrolniKodProRIV	[388E0D546088]
http://linked.open...i/riv/nazevZdroje	JMM - Journal of Management and Marketing
http://linked.open...in/vavai/riv/obor	AO
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...v/svazekPeriodika	2013
http://linked.open...iv/tvurceVysledku	Bačuvčík, Radim
issn	1339-4894
number of pages	9 (xsd:int)
http://localhost/t...ganizacniJednotka	28130

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