About: The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The aim of this paper was to examine the feelings of customers while communicating with the banks in the Czech Republic and Slovakia in the context of their buying habits. A satisfied customer is very important to sell products in a commercial bank. His satisfaction in addition to exact economic parameters of bank products is formed by emotions felt by him while communicating with the bank. The results of our research confirmed that commercial banks in the Czech Republic and Slovakia have significant reserves in the process of building a positive emotional connection with their customers and do not sufficiently use the possibility of establishing good business relationship with them through these links. The research has also confirmed that there are emotional differences between the Czech and Slovak banking clients, which are transformed into different buying habits. The aim of this paper was to examine the feelings of customers while communicating with the banks in the Czech Republic and Slovakia in the context of their buying habits. A satisfied customer is very important to sell products in a commercial bank. His satisfaction in addition to exact economic parameters of bank products is formed by emotions felt by him while communicating with the bank. The results of our research confirmed that commercial banks in the Czech Republic and Slovakia have significant reserves in the process of building a positive emotional connection with their customers and do not sufficiently use the possibility of establishing good business relationship with them through these links. The research has also confirmed that there are emotional differences between the Czech and Slovak banking clients, which are transformed into different buying habits. (en)
Title	The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia (en)
skos:prefLabel	The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia (en)
skos:notation	RIV/70883521:28120/14:43871516!RIV15-MSM-28120___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Belás, Jaroslav Holec, Marcel Chochoľáková, Anna
http://linked.open.../riv/druhVysledku	O - Ostatní výsledky nezařaditelné do žádného z výše uvedených druhů výsledku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	16611
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/14:43871516
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	purchase of bank products; feelings of customers; commercial bank (en)
http://linked.open.../riv/klicoveSlovo	commercial bank feelings of customers purchase of bank products
http://linked.open...ontrolniKodProRIV	[34F10FE4BE00]
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	4 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Belás, Jaroslav Chochoľáková, Anna Demjan, Valér Holec, Marcel
http://localhost/t...ganizacniJednotka	28120

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