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| Description
| - The concept of corporate social responsibility is not new in the banking sector but nowadays it becomes highly topical since the crisis has significantly highlighted the need for integration of moral principles in the banking business. Knowledge of business practice indicates the fact that the acceptance of principles of moral business is not integrated into management decisions of companies. It cannot be also accepted that self-regulatory instruments of companies such as CSR will be effective. Existing experience with the implementation of CSR and ethical principles in the banking sector lead to the opinion that the social responsibility of banks and ethics in banking sector are perceived as an appropriate marketing tool for public communication and are not integrated into policies of individual commercial banks. Experience with the crisis demonstrated that there is a lack of moral principles of managers’ decisions. The aim of this article is to introduce theoretical aspects of CSR in the commercial banking and measure the level of CSR in selected Czech commercial banks. In article, CSR index has been calculated for Česká spořitelna, Československá obchodní banka, Komerční banka and GE Money Bank. Results of our research confirmed that CSR index of selected Czech commercial banks achieves only an average level. There is significant lack of transparent information in the context of CSR areas.
- The concept of corporate social responsibility is not new in the banking sector but nowadays it becomes highly topical since the crisis has significantly highlighted the need for integration of moral principles in the banking business. Knowledge of business practice indicates the fact that the acceptance of principles of moral business is not integrated into management decisions of companies. It cannot be also accepted that self-regulatory instruments of companies such as CSR will be effective. Existing experience with the implementation of CSR and ethical principles in the banking sector lead to the opinion that the social responsibility of banks and ethics in banking sector are perceived as an appropriate marketing tool for public communication and are not integrated into policies of individual commercial banks. Experience with the crisis demonstrated that there is a lack of moral principles of managers’ decisions. The aim of this article is to introduce theoretical aspects of CSR in the commercial banking and measure the level of CSR in selected Czech commercial banks. In article, CSR index has been calculated for Česká spořitelna, Československá obchodní banka, Komerční banka and GE Money Bank. Results of our research confirmed that CSR index of selected Czech commercial banks achieves only an average level. There is significant lack of transparent information in the context of CSR areas. (en)
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| Title
| - Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic
- Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic (en)
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| skos:prefLabel
| - Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic
- Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic (en)
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| skos:notation
| - RIV/70883521:28120/14:43871360!RIV15-MSM-28120___
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/70883521:28120/14:43871360
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - Corporate social responsibility, CSR, commercial bank, CSR index. (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/nazevZdroje
| - Journal of Competitiveness
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| http://linked.open...in/vavai/riv/obor
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| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
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| http://linked.open...v/svazekPeriodika
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| http://linked.open...iv/tvurceVysledku
| - Burianová, Lenka
- Paulík, Jiří
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| issn
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| number of pages
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| http://localhost/t...ganizacniJednotka
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