About: Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The book focused on the antecedents of consumer ethnocentric tendencies and the possible impacts of CET in developing domestic brand equity. The essence of this is to bring out the first empirical study that evaluates the antecedents of CE and the impact of CET on domestic brand equity in the Sri Lankan context. The book does not only make use of extensive theoretical review, but also achieve findings of the study contributed new knowledge to the consumer behaviour and marketing. Further, new model of the domestic brand equity become blue print for the practicing brand managers of the domestic firms for leveraging consumer ethnocentric appeals in their strategic brand management process. The specialist book has both scientific and marketing practical knowledge obtained. The findings of this book can only be applied to other countries that have similar a background to that of Sri Lanka. It will be a useful material for researchers and students when developing theoretical and conceptual knowledge with respect to other related phenomenon. The book focused on the antecedents of consumer ethnocentric tendencies and the possible impacts of CET in developing domestic brand equity. The essence of this is to bring out the first empirical study that evaluates the antecedents of CE and the impact of CET on domestic brand equity in the Sri Lankan context. The book does not only make use of extensive theoretical review, but also achieve findings of the study contributed new knowledge to the consumer behaviour and marketing. Further, new model of the domestic brand equity become blue print for the practicing brand managers of the domestic firms for leveraging consumer ethnocentric appeals in their strategic brand management process. The specialist book has both scientific and marketing practical knowledge obtained. The findings of this book can only be applied to other countries that have similar a background to that of Sri Lanka. It will be a useful material for researchers and students when developing theoretical and conceptual knowledge with respect to other related phenomenon. (en)
Title	Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries (en)
skos:prefLabel	Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries (en)
skos:notation	RIV/70883521:28120/13:43870742!RIV14-MSM-28120___
http://linked.open...avai/predkladatel	Fakulta managementu a ekonomiky
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Chovancová, Miloslava Wanninayake, Mudiyanselage
http://linked.open.../riv/druhVysledku	B - Odborná kniha
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	66818
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/13:43870742
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Antecendent, brand equity, branding, brand management, building domestic brand, consumer behaviour, consumer ethnocentric tendencies, developing countries, domestic brands, ethnocentrism, Sri Lanka (en)
http://linked.open.../riv/klicoveSlovo	Antecendent building domestic brand consumer ethnocentric tendencies domestic brands developing countries branding ethnocentrism Sri Lanka brand equity consumer behaviour brand management
http://linked.open...ontrolniKodProRIV	[001848ED4CB5]
http://linked.open...i/riv/mistoVydani	Žilina
http://linked.open...vEdiceCisloSvazku	1
http://linked.open...i/riv/nazevZdroje	Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...v/pocetStranKnihy	186 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Chovancová, Miloslava Wanninayake, Mudiyanselage
number of pages	186 (xsd:int)
http://purl.org/ne...btex#hasPublisher	GEORG
https://schema.org/isbn	978-80-8154-056-1
http://localhost/t...ganizacniJednotka	28120

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