About: Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The importance of marketing communications in health care is increasing within the context of competitiveness. Even though hospitals are often merely passive recipients of patients, more and more hospitals realize that a patient may choose a hospital where he/she will be treated and so the competitive pressure on the services quality, communication standards and approach of hospital staff to clients is increasing. The Czech Republic's vision lies also in privatizing and restructuring of hospitals, which would affect not only the business management of healthcare organization, but also significantly affect the general management of the organization. A hospital would become a regular part of the market and marketing management would become a competitiveness tool. The aim of the article is to present individual healthcare systems, define the marketing communication role in hospital management, present marketing communication as an important competitiveness tool of healthcare organizations marketing management and evaluate the scope and level of usage of respective marketing communication tools in selected healthcare organizations in the Czech Republic. The importance of marketing communications in health care is increasing within the context of competitiveness. Even though hospitals are often merely passive recipients of patients, more and more hospitals realize that a patient may choose a hospital where he/she will be treated and so the competitive pressure on the services quality, communication standards and approach of hospital staff to clients is increasing. The Czech Republic's vision lies also in privatizing and restructuring of hospitals, which would affect not only the business management of healthcare organization, but also significantly affect the general management of the organization. A hospital would become a regular part of the market and marketing management would become a competitiveness tool. The aim of the article is to present individual healthcare systems, define the marketing communication role in hospital management, present marketing communication as an important competitiveness tool of healthcare organizations marketing management and evaluate the scope and level of usage of respective marketing communication tools in selected healthcare organizations in the Czech Republic. (en)
Title	Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool (en)
skos:prefLabel	Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool (en)
skos:notation	RIV/70883521:28120/13:43869701!RIV14-MSM-28120___
http://linked.open...avai/predkladatel	Fakulta managementu a ekonomiky
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	4
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	86408
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/13:43869701
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Healthcare Organizations, Hospitals, Marketing Communication, Outsourcing. (en)
http://linked.open.../riv/klicoveSlovo	Outsourcing. Healthcare Organizations Hospitals Marketing Communication
http://linked.open...odStatuVydavatele	GB - Spojené království Velké Británie a Severního Irska
http://linked.open...ontrolniKodProRIV	[EE8F49D133B9]
http://linked.open...i/riv/nazevZdroje	International Journal of Mathematical Models and Methods in Applied Science
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...v/svazekPeriodika	7
http://linked.open...iv/tvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
issn	1998-0140
number of pages	10 (xsd:int)
http://localhost/t...ganizacniJednotka	28120

Faceted Search & Find service v1.16.118 as of Jun 21 2024

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 47 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software