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  • This contribution brings current view on penetration of social media into classical media. The varied sample shows a form used by the users of the social media from the Pope, and the American President to a sports fan to influence reporting in respectable media across the whole world. This pre-test, in a form of a monitoring research, is a stimulus for further research in the field of marketing and information technologies. The aim of the contribution is to familiarize specialists with the new trend. The penetration of the social networks into the news programmes is an issue that is going to intensity in the future. For that reason it needs a further multifield research. This article serves as a general introduction into the issue which the specialists are going to further develop.
  • This contribution brings current view on penetration of social media into classical media. The varied sample shows a form used by the users of the social media from the Pope, and the American President to a sports fan to influence reporting in respectable media across the whole world. This pre-test, in a form of a monitoring research, is a stimulus for further research in the field of marketing and information technologies. The aim of the contribution is to familiarize specialists with the new trend. The penetration of the social networks into the news programmes is an issue that is going to intensity in the future. For that reason it needs a further multifield research. This article serves as a general introduction into the issue which the specialists are going to further develop. (en)
Title
  • How social media affect traditionalmedia news
  • How social media affect traditionalmedia news (en)
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  • How social media affect traditionalmedia news
  • How social media affect traditionalmedia news (en)
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  • RIV/70883521:28120/13:43869640!RIV14-MSM-28120___
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  • RIV/70883521:28120/13:43869640
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  • internet, social networks, hybrid media, news, (en)
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  • [6331DEC1A5BC]
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  • 9th Annual International Bata Conference for Ph.D. Students and Young Researchers
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  • Čada, Jan
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http://linked.open.../riv/zahajeniAkce
number of pages
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  • Fakulta managementu a ekonomiky, UTB ve Zlíně
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  • 978-80-7454-248-0
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  • 28120
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