About: Personal Cultural Orientation and Consumer Ethnocentrism: Exploring the Moderating role of Gender.     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

AttributesValues
rdf:type
Description
  • The purpose of this paper is to examine certain aspects of the relationship between personal cultural orientation and consumer ethnocentrism (CE) in the context of young educated customers in Sri Lanka. The sample was drawn from university students who are usually buying FMCG product categories. Self administrated questionnaire was distributed among 80 randomly selected respondents including both male and female. The reliability of all scales was found to be acceptable since Cronbach’s Alpha values were higher than 0.6. The findings revealed that collectivism, masculinity and uncertainty avoidance display positive correlation with CE. Power distance and long term orientation have negative correlation with CE. However there is no significant difference between male and females in terms of CE and Local brand biasness.
  • The purpose of this paper is to examine certain aspects of the relationship between personal cultural orientation and consumer ethnocentrism (CE) in the context of young educated customers in Sri Lanka. The sample was drawn from university students who are usually buying FMCG product categories. Self administrated questionnaire was distributed among 80 randomly selected respondents including both male and female. The reliability of all scales was found to be acceptable since Cronbach’s Alpha values were higher than 0.6. The findings revealed that collectivism, masculinity and uncertainty avoidance display positive correlation with CE. Power distance and long term orientation have negative correlation with CE. However there is no significant difference between male and females in terms of CE and Local brand biasness. (en)
Title
  • Personal Cultural Orientation and Consumer Ethnocentrism: Exploring the Moderating role of Gender.
  • Personal Cultural Orientation and Consumer Ethnocentrism: Exploring the Moderating role of Gender. (en)
skos:prefLabel
  • Personal Cultural Orientation and Consumer Ethnocentrism: Exploring the Moderating role of Gender.
  • Personal Cultural Orientation and Consumer Ethnocentrism: Exploring the Moderating role of Gender. (en)
skos:notation
  • RIV/70883521:28120/12:43868669!RIV13-MSM-28120___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 158289
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/12:43868669
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Consumer ethnocentrism, Cultural Orientation, Local brand biasness (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [EEDF852B9D54]
http://linked.open...v/mistoKonaniAkce
  • Hradec Králové
http://linked.open...i/riv/mistoVydani
  • Hradec Králové
http://linked.open...i/riv/nazevZdroje
  • Economic Development and Management of Regions, Hradec Economic Days 2012
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Chovancová, Miloslava
  • Wanninayake, Mudiyanselage
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Hradec Králové
https://schema.org/isbn
  • 978-80-7435-172-3
http://localhost/t...ganizacniJednotka
  • 28120
is http://linked.open...avai/riv/vysledek of
Faceted Search & Find service v1.16.118 as of Jun 21 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 58 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software