About: Market structures of fast food industry within the context of the firms competitiveness.     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

AttributesValues
rdf:type
Description
  • The global fast food industry is characterized by monopolistic competition. The fast food industries in many countries are generally made up of large number of independent firms. The aim of this paper is to provide an overview of the implications of the market structure of fast food firms and how firms in the industry can operate competitively given the structure of the market in which they operate. The paper examines some proactive, practical and result oriented tools that will enhance marketing practices in the fast food industry. The study concludes that marketers in the fast industry must adopt and manipulate the tenets of the marketing mix namely product, price, promotion, place, physical evidence, people and process to differentiate their products/brand in order to gain competitive advantage increase their market share.
  • The global fast food industry is characterized by monopolistic competition. The fast food industries in many countries are generally made up of large number of independent firms. The aim of this paper is to provide an overview of the implications of the market structure of fast food firms and how firms in the industry can operate competitively given the structure of the market in which they operate. The paper examines some proactive, practical and result oriented tools that will enhance marketing practices in the fast food industry. The study concludes that marketers in the fast industry must adopt and manipulate the tenets of the marketing mix namely product, price, promotion, place, physical evidence, people and process to differentiate their products/brand in order to gain competitive advantage increase their market share. (en)
Title
  • Market structures of fast food industry within the context of the firms competitiveness.
  • Market structures of fast food industry within the context of the firms competitiveness. (en)
skos:prefLabel
  • Market structures of fast food industry within the context of the firms competitiveness.
  • Market structures of fast food industry within the context of the firms competitiveness. (en)
skos:notation
  • RIV/70883521:28120/11:43867475!RIV12-MSM-28120___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 210695
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/11:43867475
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • fast food, market structure, monopolistic, competitiveness (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [2CBA598BB0CA]
http://linked.open...v/mistoKonaniAkce
  • Kuala Lumpur
http://linked.open...i/riv/mistoVydani
  • Kuala Lumpur
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the 16th International Business Information Management Association Conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Asamoah, Emmanuel Selase
  • Chovancová, Miloslava
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • International Business Information Management Association
https://schema.org/isbn
  • 978-0-9821489-5-2
http://localhost/t...ganizacniJednotka
  • 28120
is http://linked.open...avai/riv/vysledek of
Faceted Search & Find service v1.16.118 as of Jun 21 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 58 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software