About: Consumer Behaviour and Branding: A Cross Cultural Perspective

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The monograph covers the essential concepts of branding and its impact on consumer behaviour from a cross cultural perspective. The monograph does not only make use of extensive theoretical review, but also these theories are supported with empirical research from different cultural context. The essence of this is to bring out the salient aspects of branding that impact on the buying behaviour of consumers, brand equity and the firms’ competitiveness. The monograph has both theoretical and practical relevance. It will be a useful material for researchers and students when developing theoretical and conceptual knowledge with respect to other related phenomenon. It will also be relevant to managers in the international business environment as it will provide them with the necessary knowledge (the cross cultural behaviour of consumers) to enable them develop strategies that will ensure their competiveness, the efficacy of their marketing strategies and eventually increase their market share. The monograph covers the essential concepts of branding and its impact on consumer behaviour from a cross cultural perspective. The monograph does not only make use of extensive theoretical review, but also these theories are supported with empirical research from different cultural context. The essence of this is to bring out the salient aspects of branding that impact on the buying behaviour of consumers, brand equity and the firms’ competitiveness. The monograph has both theoretical and practical relevance. It will be a useful material for researchers and students when developing theoretical and conceptual knowledge with respect to other related phenomenon. It will also be relevant to managers in the international business environment as it will provide them with the necessary knowledge (the cross cultural behaviour of consumers) to enable them develop strategies that will ensure their competiveness, the efficacy of their marketing strategies and eventually increase their market share. (en)
Title	Consumer Behaviour and Branding: A Cross Cultural Perspective Consumer Behaviour and Branding: A Cross Cultural Perspective (en)
skos:prefLabel	Consumer Behaviour and Branding: A Cross Cultural Perspective Consumer Behaviour and Branding: A Cross Cultural Perspective (en)
skos:notation	RIV/70883521:28120/11:43867429!RIV13-MSM-28120___
http://linked.open...avai/predkladatel	Fakulta managementu a ekonomiky
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Chovancová, Miloslava Asamoah, Emmanuel Selase Wanninayake, Mudiyanselage
http://linked.open.../riv/druhVysledku	B - Odborná kniha
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	191769
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/11:43867429
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Concepts and principles of branding, Brand equity perspectives, Cross cultural consumer behavior, Standardization and adaptation dichotomy, Consumer ethnocentrism, Brand building strategies, Empirical studies on branding and consumer behaviour (en)
http://linked.open.../riv/klicoveSlovo	Brand building strategies Brand equity perspectives Concepts and principles of branding Consumer ethnocentrism Cross cultural consumer behavior Empirical studies on branding and consumer behaviour Standardization and adaptation dichotomy
http://linked.open...ontrolniKodProRIV	[20673283C96E]
http://linked.open...i/riv/mistoVydani	Žilina
http://linked.open...i/riv/nazevZdroje	Consumer Behaviour and Branding: A Cross Cultural Perspective
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...v/pocetStranKnihy	176 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...iv/tvurceVysledku	Asamoah, Emmanuel Selase Chovancová, Miloslava Wanninayake, Mudiyanselage
number of pages	176 (xsd:int)
http://purl.org/ne...btex#hasPublisher	GEORG
https://schema.org/isbn	978-80-89401-58-1
http://localhost/t...ganizacniJednotka	28120
is http://linked.open...avai/riv/vysledek of	Consumer Behaviour and Branding: A Cross Cultural Perspective

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