About: Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making.

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The brand is a pledge to buyers about the quality and prestige of a product or service. The main objective of this study is to analyze the importance of branding in the decision making of buyers and to examine the motives that drive consumer decisions when buying branded items. The conceptual framework of this study groups the hierarchy of needs according to Maslow into two main motives. The motives are risk reduction and social demonstrance. In this study, the non-probability sampling method was used to select respondents from four different countries namely, the Czech Republic, China, Ghana and Sri Lanka and a semi-structured questionnaire was administered. A total of 979 valid responses from the respective countries were used in the analysis. Findings from the study are that, among the selected countries, brands play an important role in consumer buying behaviour and risk reduction, social demonstrance are motives that drive consumer purchases. The brand is a pledge to buyers about the quality and prestige of a product or service. The main objective of this study is to analyze the importance of branding in the decision making of buyers and to examine the motives that drive consumer decisions when buying branded items. The conceptual framework of this study groups the hierarchy of needs according to Maslow into two main motives. The motives are risk reduction and social demonstrance. In this study, the non-probability sampling method was used to select respondents from four different countries namely, the Czech Republic, China, Ghana and Sri Lanka and a semi-structured questionnaire was administered. A total of 979 valid responses from the respective countries were used in the analysis. Findings from the study are that, among the selected countries, brands play an important role in consumer buying behaviour and risk reduction, social demonstrance are motives that drive consumer purchases. (en)
Title	Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. (en)
skos:prefLabel	Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. (en)
skos:notation	RIV/70883521:28120/11:43866693!RIV12-MSM-28120___
http://linked.open...avai/predkladatel	Fakulta managementu a ekonomiky
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	3
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Chovancová, Miloslava Asamoah, Emmanuel Selase De Alwis, Adambarage Chamaru Samarakoon Mudiynsela, Ajantha
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	213830
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/11:43866693
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	risk reduction, social demonstrance, brand, branding, motivation, Maslow’s hierarchy of needs (en)
http://linked.open.../riv/klicoveSlovo	risk reduction Maslow’s hierarchy of needs branding social demonstrance brand motivation
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[4FF42E182D7A]
http://linked.open...i/riv/nazevZdroje	Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	4 (xsd:int)
http://linked.open...cetTvurcuVysledku	5 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	16
http://linked.open...iv/tvurceVysledku	Asamoah, Emmanuel Selase Chovancová, Miloslava De Alwis, Adambarage Chamaru Guo, Yiying Samarakoon Mudiynsela, Ajantha
issn	1211-555X
number of pages	13 (xsd:int)
http://localhost/t...ganizacniJednotka	28120
is http://linked.open...avai/riv/vysledek of	Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making.

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