About: AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper provides an overview of the application of microeconomic theories in fast food marketing. The aim is to bring out the interrelationship between marketing and microeconomics with respect to the fast food industry. The paper examines some conceptual and theoretical tools that will enhance the marketing practices of managers in the fast food industry. Hence, the marketing aspects of international fast food firms are analyzed within the framework of the concept of consumer behaviour and monopolistic market structures. The paper further analyzes the market structures and its implications on the profit, cost and revenue of fast food firms. The concluding part of this paper brings out the marketing implications of the theory of consumer behaviour and market structures and also describes the strategies that firms in a monopolistic market can use to increase their bottom line, become competitive and increase their market share. This paper provides an overview of the application of microeconomic theories in fast food marketing. The aim is to bring out the interrelationship between marketing and microeconomics with respect to the fast food industry. The paper examines some conceptual and theoretical tools that will enhance the marketing practices of managers in the fast food industry. Hence, the marketing aspects of international fast food firms are analyzed within the framework of the concept of consumer behaviour and monopolistic market structures. The paper further analyzes the market structures and its implications on the profit, cost and revenue of fast food firms. The concluding part of this paper brings out the marketing implications of the theory of consumer behaviour and market structures and also describes the strategies that firms in a monopolistic market can use to increase their bottom line, become competitive and increase their market share. (en)
Title	AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING (en)
skos:prefLabel	AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING (en)
skos:notation	RIV/70883521:28120/11:43866679!RIV12-MSM-28120___
http://linked.open...avai/predkladatel	Fakulta managementu a ekonomiky
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Chovancová, Miloslava Asamoah, Emmanuel Selase
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	185531
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/11:43866679
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	fast food, marketing, consumer behaviour, market structures (en)
http://linked.open.../riv/klicoveSlovo	marketing consumer behaviour fast food market structures
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[FDF066C4C879]
http://linked.open...i/riv/nazevZdroje	Ekonomika a management
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	2011
http://linked.open...iv/tvurceVysledku	Asamoah, Emmanuel Selase Chovancová, Miloslava
issn	1802-8470
number of pages	14 (xsd:int)
http://localhost/t...ganizacniJednotka	28120
is http://linked.open...avai/riv/vysledek of	AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING

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