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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The aim of the paper is to present the brand stretching coming up with the case of the global known Bata brand name into university education in the Czech Republic. The story of the famous world entrepreneur, the Czech shoe maker Tomas Bata, has become the model of the successful businessman. Bata´s system of management is the issue for study. Additional, Tomas Bata University was established in the Czech Republic nine years ago.
  • The aim of the paper is to present the brand stretching coming up with the case of the global known Bata brand name into university education in the Czech Republic. The story of the famous world entrepreneur, the Czech shoe maker Tomas Bata, has become the model of the successful businessman. Bata´s system of management is the issue for study. Additional, Tomas Bata University was established in the Czech Republic nine years ago. (en)
Title
  • Bata Brand Stretching into University Education
  • Bata Brand Stretching into University Education (en)
skos:prefLabel
  • Bata Brand Stretching into University Education
  • Bata Brand Stretching into University Education (en)
skos:notation
  • RIV/70883521:28120/10:63509837!RIV11-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 248483
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/10:63509837
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • brand stretching; Bata´s brand name; Tomas Bata University (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [9DE723484E37]
http://linked.open...v/mistoKonaniAkce
  • Cesme-Izmir, Turkey
http://linked.open...i/riv/mistoVydani
  • Izmir, Turkey
http://linked.open...i/riv/nazevZdroje
  • Globalization, Global Branding and Their Strategic Implications, Vol. II
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Chovancová, Miloslava
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Yasar Universitesi Izmir, Turkey
https://schema.org/isbn
  • 978-975-6339-25-1
http://localhost/t...ganizacniJednotka
  • 28120
is http://linked.open...avai/riv/vysledek of
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