About: National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The potential of innovation of these companies? offers consists in managing relations with the key stakeholders, which by means of effective establishing, maintaining and terminating of the mutual relations leads to developing of marketing networks, enables more effective tradeability of their offers, besides domestic embracing also global markets. The success of these relationships depends on the quantity of mutual exchanges and in particular on the strengthening socially and knowledge-based links. The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness a The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The potential of innovation of these companies? offers consists in managing relations with the key stakeholders, which by means of effective establishing, maintaining and terminating of the mutual relations leads to developing of marketing networks, enables more effective tradeability of their offers, besides domestic embracing also global markets. The success of these relationships depends on the quantity of mutual exchanges and in particular on the strengthening socially and knowledge-based links. The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness a (en)
Title	National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society (en)
skos:prefLabel	National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society (en)
skos:notation	RIV/70883521:28120/10:63509729!RIV11-MSM-28120___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...iv/cisloPeriodika	3
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Němeček, Petr
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	273835
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/10:63509729
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Industrial Markets; Key Company Stakeholders (en)
http://linked.open.../riv/klicoveSlovo	Industrial Markets Key Company Stakeholders
http://linked.open...odStatuVydavatele	BG - Bulharská republika
http://linked.open...ontrolniKodProRIV	[688FC7A1138E]
http://linked.open...i/riv/nazevZdroje	III International Science Conference for Young Researchers Technical Science and industrial management. Knowledge Society
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	1
http://linked.open...iv/tvurceVysledku	Němeček, Petr
issn	1313-4787
number of pages	4 (xsd:int)
http://localhost/t...ganizacniJednotka	28120
is http://linked.open...avai/riv/vysledek of	National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society National of Qualifications Framework for Tertiary Education as a Tool of Knowledge Society

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