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Description
  • In modern business conditions, the brand is essentially important for success in market. Building a strong brand name in an unfamiliar market is an effective way helping the company to win. As a special cultural phenomenon, name reflects the differences in history, religion and culture of different countries. The paper attempts to compare the name culture between Czech and Chinese and give advice on how to build an adaptable brand name in this rapidly changing marketplace.
  • In modern business conditions, the brand is essentially important for success in market. Building a strong brand name in an unfamiliar market is an effective way helping the company to win. As a special cultural phenomenon, name reflects the differences in history, religion and culture of different countries. The paper attempts to compare the name culture between Czech and Chinese and give advice on how to build an adaptable brand name in this rapidly changing marketplace. (en)
Title
  • Comparison of Chinese-Czech Name Culture: an Influence of Culture on Brand
  • Comparison of Chinese-Czech Name Culture: an Influence of Culture on Brand (en)
skos:prefLabel
  • Comparison of Chinese-Czech Name Culture: an Influence of Culture on Brand
  • Comparison of Chinese-Czech Name Culture: an Influence of Culture on Brand (en)
skos:notation
  • RIV/70883521:28120/09:63508551!RIV10-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 307689
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/09:63508551
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • China; Czech; name culture; brand (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [691CC891DC77]
http://linked.open...v/mistoKonaniAkce
  • Liptovský Mikuláš, Slovensko
http://linked.open...i/riv/mistoVydani
  • Liptovský Mikuláš, Slovensko
http://linked.open...i/riv/nazevZdroje
  • Manažment: teória, výučba a prax 2009
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Chovancová, Miloslava
  • Guo, Yiying
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Akadémia ozbrojených sil gen.M.R.Štefánika v Liptovskom Mikuláši
https://schema.org/isbn
  • 978-80-8040-373-7
http://localhost/t...ganizacniJednotka
  • 28120
is http://linked.open...avai/riv/vysledek of
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