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Description
  • E-marketing represents the usage of information technology in the process of creating, communicating, and bringing value to customers, and for managing customer relationship in ways that benefit the organization and its stakeholders. E-marketing can be considered to be equivalent to Internet marketing. Everything could be E- today. E-learning, e-marketing, e-mail, e-business, e-loans, e-ticket, e-life, e-government, e-shop ? It?s very important for the companies and for the universities to follow this E- trend. Information is the most valuable asset. Some authors call this situation an information war. The universities have to adapt their system of education to today?s requirements. This paper presents the latest news about e-marketing and about the new project at Faculty of Management and Economics: E-Marketing - new subject at Tomas Bata University in Zlín, Faculty of Management and Economics in context of information age. It will be described the project EVENE - Erasmus Virtual Economics & Mana
  • E-marketing represents the usage of information technology in the process of creating, communicating, and bringing value to customers, and for managing customer relationship in ways that benefit the organization and its stakeholders. E-marketing can be considered to be equivalent to Internet marketing. Everything could be E- today. E-learning, e-marketing, e-mail, e-business, e-loans, e-ticket, e-life, e-government, e-shop ? It?s very important for the companies and for the universities to follow this E- trend. Information is the most valuable asset. Some authors call this situation an information war. The universities have to adapt their system of education to today?s requirements. This paper presents the latest news about e-marketing and about the new project at Faculty of Management and Economics: E-Marketing - new subject at Tomas Bata University in Zlín, Faculty of Management and Economics in context of information age. It will be described the project EVENE - Erasmus Virtual Economics & Mana (en)
  • Příspěvek se zabývá nejnovějšími marketingovými trendy v oblasti e-marketingu a zároveň projektem EVENE: Erasmus Virtual Economics & Management Studies Exchange, na kterém Fakulta managementu a ekonomiky UTB ve Zlíně participovala. (cs)
Title
  • E-marketing - new marketing trend and its e-learning form
  • E-marketing ? nový marketingový trend a jeho e-learningová forma (cs)
  • E-marketing - new marketing trend and its e-learning form (en)
skos:prefLabel
  • E-marketing - new marketing trend and its e-learning form
  • E-marketing ? nový marketingový trend a jeho e-learningová forma (cs)
  • E-marketing - new marketing trend and its e-learning form (en)
skos:notation
  • RIV/70883521:28120/08:63507742!RIV09-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
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http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 366023
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/08:63507742
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • E-learning; e-marketing; digital marketing; e-world; education; information war. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [5D3CB1571FDE]
http://linked.open...v/mistoKonaniAkce
  • Valencie, Španělsko
http://linked.open...i/riv/mistoVydani
  • Valencie
http://linked.open...i/riv/nazevZdroje
  • INTED 2008: International Technology, Education and Development Conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pilík, Michal
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • IATED - International Association for Technology, Education
https://schema.org/isbn
  • 978-84-612-0190-7
http://localhost/t...ganizacniJednotka
  • 28120
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