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Description
  • Cílem příspěvku je identifikovat kritické faktory vznikající v kooperacích malých a středních podniků. Nalezené vztahy mohou být využity při tvorbě společných marketingových strategií malých a středních podniků, které poskytují služby v průmyslu turismu. Nejvyšší korelace byla nalezena mezi budováním důvěry a kulturou organizace (cs)
  • Aim of the paper is to identify the crucial factors in the SMEs´ cooperation; the relationship findings can create their potential usage for the common marketing strategy formulation of the SMEs involved in the services of the tourism industry. The highest correlation has been found between the trust building and the organizational-and-cultural firm´s spectrum.
  • Aim of the paper is to identify the crucial factors in the SMEs´ cooperation; the relationship findings can create their potential usage for the common marketing strategy formulation of the SMEs involved in the services of the tourism industry. The highest correlation has been found between the trust building and the organizational-and-cultural firm´s spectrum. (en)
Title
  • Issue of SMEs´ Cooperation in Tourism
  • Issue of SMEs´ Cooperation in Tourism (en)
  • Otázky kooperací malých a středních podniků v cestovním ruchu (cs)
skos:prefLabel
  • Issue of SMEs´ Cooperation in Tourism
  • Issue of SMEs´ Cooperation in Tourism (en)
  • Otázky kooperací malých a středních podniků v cestovním ruchu (cs)
skos:notation
  • RIV/70883521:28120/08:63507708!RIV09-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 373417
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/08:63507708
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Cooperative factors; organizational and cultural firm´s spectrum; marketing functions; selection of the cooperative partner; cooperative motivation; trust development (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [80289365244C]
http://linked.open...v/mistoKonaniAkce
  • Ostrava, Česká republika
http://linked.open...i/riv/mistoVydani
  • Ostrava, Česká republika
http://linked.open...i/riv/nazevZdroje
  • Techné Ostrava 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Chovancová, Miloslava
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 1214-8806
number of pages
http://purl.org/ne...btex#hasPublisher
  • Dům kultury, Ostrava
http://localhost/t...ganizacniJednotka
  • 28120
is http://linked.open...avai/riv/vysledek of
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