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  • The markets are changing very quickly and the firms have to adapt their management strategy to these trends. Nowadays this field is relatively new for the firms. The marketing mix (as a strategic part of management) is no longer static and a place is no longer a fixed location. Similarly, promotion is no longer confined to a product but goes beyond to the brand that is being communicated.
  • The markets are changing very quickly and the firms have to adapt their management strategy to these trends. Nowadays this field is relatively new for the firms. The marketing mix (as a strategic part of management) is no longer static and a place is no longer a fixed location. Similarly, promotion is no longer confined to a product but goes beyond to the brand that is being communicated. (en)
  • V současnosti existují různé manažerské přístupy k řízení společností. Na začátku 21. století můžeme s jistou nadsázkou tvrdit, že většina trhů je otevřena vstupu zahraniční konkurence. Tomuto trendu musejí firmy přizpůsobovat svoji marketingovou strategii. V dnešní ekonomické realitě jsou stávající organizace nuceny realizovat jednu ze dvou marketingových strategií. Jednu možnost představuje udržovací marketing, a druhou inovační marketing. (cs)
Title
  • Management progress based on new marketing trends as a part of competitiveness of the Czech companies
  • Management progress based on new marketing trends as a part of competitiveness of the Czech companies (en)
  • Management progress based on new marketing trends as a part of competitiveness of the Czech companies (cs)
skos:prefLabel
  • Management progress based on new marketing trends as a part of competitiveness of the Czech companies
  • Management progress based on new marketing trends as a part of competitiveness of the Czech companies (en)
  • Management progress based on new marketing trends as a part of competitiveness of the Czech companies (cs)
skos:notation
  • RIV/70883521:28120/06:63504869!RIV07-MSM-28120___
http://linked.open.../vavai/riv/strany
  • 314-317
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM 265300021)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 484032
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/06:63504869
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • New marketing; management; micromarketing; dynamic environment (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [B59320B58F9E]
http://linked.open...i/riv/mistoVydani
  • Žilina
http://linked.open...i/riv/nazevZdroje
  • Manažment 06
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pilík, Michal
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • EDIS - vydavateľstvo Žilinskej univerzity
https://schema.org/isbn
  • 80-8070-572-0
http://localhost/t...ganizacniJednotka
  • 28120
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