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  • This paper deals with marketing position in digital technologies and Internet age. The traditional marketing activities recede against new technologies. If the companies want to keep up with Internet evolution a technologies they have to adapt their marketing strategy and their marketing mix. One of these strategies is e-business and digital marketing. Both of them are part of electronic marketing forms.
  • This paper deals with marketing position in digital technologies and Internet age. The traditional marketing activities recede against new technologies. If the companies want to keep up with Internet evolution a technologies they have to adapt their marketing strategy and their marketing mix. One of these strategies is e-business and digital marketing. Both of them are part of electronic marketing forms. (en)
  • Příspěvek se zabývá postavením marketingu v době digitálních technologií a Internetu. Klasické marketingové aktivity ustupují do pozadí před novými technologiemi. Jestliže firmy chtějí udržet krok s vývojem Internetu a technologiemi, musejí jim přizpůsobovat svoji marketingovou strategii a svůj marketingový mix. Jednou z těchto strategií jsou e-business a digitální marketing. (cs)
Title
  • Internet, e-business a digitální marketing
  • Internet, e-business a digitální marketing (en)
  • Internet, e-business and digital marketing (cs)
skos:prefLabel
  • Internet, e-business a digitální marketing
  • Internet, e-business a digitální marketing (en)
  • Internet, e-business and digital marketing (cs)
skos:notation
  • RIV/70883521:28120/06:63504868!RIV07-MSM-28120___
http://linked.open.../vavai/riv/strany
  • 60
http://linked.open...avai/riv/aktivita
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  • Z(MSM 265300021)
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http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 480154
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/06:63504868
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing; Internet; Internetový marketing; Digitální marketing; Marketingový mix; E-Commerce. E-Business (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C3571D534BF2]
http://linked.open...i/riv/mistoVydani
  • Zlín
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  • sborník konference Internet a bezpečnost organizací
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pilík, Michal
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 80-7318-393-5
http://localhost/t...ganizacniJednotka
  • 28120
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