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  • Nowadays dozens of people share their content in the current Web 2.0 space, talk with friends in social networking sites such as Facebook and live on the Net in many other ways. They do all this quite naturally, forgetting the healthy cautiousness sometimes. In real life we rely on trusted people. Do we know how to reflect real-world trust mechanisms into on-line social software? In the article we focused to bring overview on state of the art in main ideas behind a trust processing in online social networking systems. What are common sources of subjective trust, how the trust emerges and what are the sources of trust dynamics? How can be trust captured into the systems, how can be explicit trust processed to infer indirect trust, the trust between users who do not know each other? And what are the ways to infer objective metrics of trust, the reputation or trustworthiness? Finally, we point out selected challenges related to the trust in current highly dynamic social networks.
  • Nowadays dozens of people share their content in the current Web 2.0 space, talk with friends in social networking sites such as Facebook and live on the Net in many other ways. They do all this quite naturally, forgetting the healthy cautiousness sometimes. In real life we rely on trusted people. Do we know how to reflect real-world trust mechanisms into on-line social software? In the article we focused to bring overview on state of the art in main ideas behind a trust processing in online social networking systems. What are common sources of subjective trust, how the trust emerges and what are the sources of trust dynamics? How can be trust captured into the systems, how can be explicit trust processed to infer indirect trust, the trust between users who do not know each other? And what are the ways to infer objective metrics of trust, the reputation or trustworthiness? Finally, we point out selected challenges related to the trust in current highly dynamic social networks. (en)
Title
  • From Subjective Trust to Objective Trustworthiness in On-line  Social Networks: Overview and Challenges
  • From Subjective Trust to Objective Trustworthiness in On-line  Social Networks: Overview and Challenges (en)
skos:prefLabel
  • From Subjective Trust to Objective Trustworthiness in On-line  Social Networks: Overview and Challenges
  • From Subjective Trust to Objective Trustworthiness in On-line  Social Networks: Overview and Challenges (en)
skos:notation
  • RIV/62690094:18450/10:00002942!RIV11-MSM-18450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 1-2
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 259875
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18450/10:00002942
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • trust; trustworthiness; reputation; social networks; social networking; inferred trust (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [688DA7E0A893]
http://linked.open...i/riv/nazevZdroje
  • Journal of system integration
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2010
http://linked.open...iv/tvurceVysledku
  • Zejda, David
issn
  • 1804-2724
number of pages
http://localhost/t...ganizacniJednotka
  • 18450
is http://linked.open...avai/riv/vysledek of
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