About: Selected Elements of Information Management and Marketing in Higher Education

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This monograph brings four interesting views on information management and marketing of the websites. Websites are considered as a tool for the presentation of any subject. They can also be a presentation layer to communicate with the target group or target market segments of e-commerce. The advantage of this book is its focusing on higher education. This sphere in terms of communication can be considered as a sender of communication message towards its audience and as a recipient as well. All universities have relatively easily determined target audience for their messages. On the other hand, all universities make up the target market audience for suppliers of technical devices used in teaching processes. The authors tried to use these relationships to point out some elements of information management and marketing in a relatively homogeneous environment of universities. In separate chapters they have supported their opinions with their own researches. The authors show here some shortages found. This book points out to readers some elements that are important for the proper operation of information management and marketing from the perspective of the target groups or target market segments. In this respect, this book can be considered as beneficial. This monograph brings four interesting views on information management and marketing of the websites. Websites are considered as a tool for the presentation of any subject. They can also be a presentation layer to communicate with the target group or target market segments of e-commerce. The advantage of this book is its focusing on higher education. This sphere in terms of communication can be considered as a sender of communication message towards its audience and as a recipient as well. All universities have relatively easily determined target audience for their messages. On the other hand, all universities make up the target market audience for suppliers of technical devices used in teaching processes. The authors tried to use these relationships to point out some elements of information management and marketing in a relatively homogeneous environment of universities. In separate chapters they have supported their opinions with their own researches. The authors show here some shortages found. This book points out to readers some elements that are important for the proper operation of information management and marketing from the perspective of the target groups or target market segments. In this respect, this book can be considered as beneficial. (en)
Title	Selected Elements of Information Management and Marketing in Higher Education Selected Elements of Information Management and Marketing in Higher Education (en)
skos:prefLabel	Selected Elements of Information Management and Marketing in Higher Education Selected Elements of Information Management and Marketing in Higher Education (en)
skos:notation	RIV/62690094:18440/13:50001270!RIV14-MSM-18440___
http://linked.open...avai/predkladatel	Pedagogická fakulta
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Chromý, Jan Dvorak, Donna Ryashko, Liubov
http://linked.open.../riv/druhVysledku	B - Odborná kniha
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Hradec Králové / Pedagogická fakulta
http://linked.open...dnocenehoVysledku	104482
http://linked.open...ai/riv/idVysledku	RIV/62690094:18440/13:50001270
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Higher Education; Marketing; Information Management; Elements; Selected (en)
http://linked.open.../riv/klicoveSlovo	Elements Higher Education Information Management Selected Marketing
http://linked.open...ontrolniKodProRIV	[8EDBE3D5B0A1]
http://linked.open...i/riv/mistoVydani	Praha
http://linked.open...vEdiceCisloSvazku	Informační technologie, 2
http://linked.open...i/riv/nazevZdroje	Selected Elements of Information Management and Marketing in Higher Education
http://linked.open...in/vavai/riv/obor	AM
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...v/pocetStranKnihy	99 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Chromý, Jan Dvorak, Donna Ryashko, Liubov
number of pages	99 (xsd:int)
http://purl.org/ne...btex#hasPublisher	ExtraSystem Praha
https://schema.org/isbn	978-80-87570-11-1
http://localhost/t...ganizacniJednotka	18440

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