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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This paper deals with Customer Relationship Management (CRM) as an effective tool of marketing strategy used to ensure maximum information about the needs of clients and their behavior to make it potential to develop closer correlation with them. The article is focused particularly on CRM in the insurance industry.
  • This paper deals with Customer Relationship Management (CRM) as an effective tool of marketing strategy used to ensure maximum information about the needs of clients and their behavior to make it potential to develop closer correlation with them. The article is focused particularly on CRM in the insurance industry. (en)
Title
  • Customer relationship management (en)
  • Customer relationship management
skos:prefLabel
  • Customer relationship management (en)
  • Customer relationship management
skos:notation
  • RIV/62156489:_____/03:11800007!RIV/2004/MSM/430004/N
http://linked.open.../vavai/riv/strany
  • 179;184
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM 431100007)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 602516
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:_____/03:11800007
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CRM; marketing; pojišťovnictví; služba zákazníkovi; business intelligence; customer intelligence (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [8B81A1F8891B]
http://linked.open...v/mistoKonaniAkce
  • Banská Bystrica
http://linked.open...i/riv/mistoVydani
  • Banská Bystica, Slovenská republika
http://linked.open...i/riv/nazevZdroje
  • Sborník příspěvků ze VI. mezinárodní vědecké konference -Multidimenzionálne aspekty kvality-
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...ocetUcastnikuAkce
http://linked.open...nichUcastnikuAkce
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Vávrová, Eva
  • Stojarová, Šárka
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Mateja Bela v Banskej Bystrici. Ekonomická fakulta
https://schema.org/isbn
  • 80-8055-767-5
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