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| Description
| - The submitted paper investigates possibilities of applying work methods of project management in marketing and in corporate logistics. All three disciplines can be considered fundamental methodological tools and managerial techniques. Their proper and well-considered incorporation and application both in the sense of institutionalization into the steering structure and apparatus and in instrumental terms, i.e. in the processes of direct management and in the processes of strategic, medium-term and operative planning consequently find their place and application in more generally comprehended corporate management. Each of these disciplines has naturally a different specialization, a different internal structure of partial tools and techniques and hence also different objectives and principles of application. A unifying element is only their utility application value consisting in possibilities of reaching the economic (in partial effects financial, turnover, time) effect.
- The submitted paper investigates possibilities of applying work methods of project management in marketing and in corporate logistics. All three disciplines can be considered fundamental methodological tools and managerial techniques. Their proper and well-considered incorporation and application both in the sense of institutionalization into the steering structure and apparatus and in instrumental terms, i.e. in the processes of direct management and in the processes of strategic, medium-term and operative planning consequently find their place and application in more generally comprehended corporate management. Each of these disciplines has naturally a different specialization, a different internal structure of partial tools and techniques and hence also different objectives and principles of application. A unifying element is only their utility application value consisting in possibilities of reaching the economic (in partial effects financial, turnover, time) effect. (en)
- Předložená práce zkoumá možnosti uplatnění pracovních metod projektového managementu v marketingu a podnikové logistice. Všechny tyto tři disciplíny lze považovat za základní metodické nástroje a manažerské techniky. Jejich vhodné a promyšlené začlenění a uplatnění jak ve smyslu institucionalizace do řídících struktur a aparátů i ve smyslu instrumentálním, t.j. v procesech přímého řízení i v procesech strategického, střednědobého a operativního plánování pak následně nacházejí své místo i aplikaci v obecněji chápaném podnikovém řízení. Každá z těchto disciplín má pochopitelně jinou specializaci, jinou vnitřní strukturu parciálních nástrojů a technik, a tudíž také jiné cíle a principy uplatnění. Sjednocujícím prvkem je pouze jejich užitková aplikační hodnota spočívající v možnostech dosahování ekonomického (u parciálních vlivů finančního, obratového, časového) efektu. (cs)
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| Title
| - Projektové řízení a jeho využití v marketingu a logistice. (cs)
- Project Management and its Utilization in Logistic and Marketing.
- Project Management and its Utilization in Logistic and Marketing. (en)
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| skos:prefLabel
| - Projektové řízení a jeho využití v marketingu a logistice. (cs)
- Project Management and its Utilization in Logistic and Marketing.
- Project Management and its Utilization in Logistic and Marketing. (en)
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| skos:notation
| - RIV/62156489:43410/04:00003359!RIV/2005/MSM/434105/N
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| http://linked.open.../vavai/riv/strany
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43410/04:00003359
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - logistic;marketing;project management (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/nazevZdroje
| - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
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| http://linked.open...in/vavai/riv/obor
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| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
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| http://linked.open...v/svazekPeriodika
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| http://linked.open...iv/tvurceVysledku
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| http://linked.open...n/vavai/riv/zamer
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| http://localhost/t...ganizacniJednotka
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