About: Consumer Preferences and Willingness to Pay for the Health Aspects of Food

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special attention to an evaluation of consumer preferences for health aspects of the food. The consumers' relative preferences toward the different dimensions of a product's quality are measured from the consumers' perspective via their preference scores on various dimensions of quality derived from Analytic Hierarchy Process (AHP). Price premium consumers are willing to pay for the high quality product is investigated using Contingent valuation method (CV). In general, the empirical evidence supports the hypothesis that health ensuring and enhancing characteristics together with sensorial characteristics significantly affect consumers' preferences for food and most consumers are willing to pay a price premium in order to ensure required quality of food. Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special attention to an evaluation of consumer preferences for health aspects of the food. The consumers' relative preferences toward the different dimensions of a product's quality are measured from the consumers' perspective via their preference scores on various dimensions of quality derived from Analytic Hierarchy Process (AHP). Price premium consumers are willing to pay for the high quality product is investigated using Contingent valuation method (CV). In general, the empirical evidence supports the hypothesis that health ensuring and enhancing characteristics together with sensorial characteristics significantly affect consumers' preferences for food and most consumers are willing to pay a price premium in order to ensure required quality of food. (en)
Title	Consumer Preferences and Willingness to Pay for the Health Aspects of Food Consumer Preferences and Willingness to Pay for the Health Aspects of Food (en)
skos:prefLabel	Consumer Preferences and Willingness to Pay for the Health Aspects of Food Consumer Preferences and Willingness to Pay for the Health Aspects of Food (en)
skos:notation	RIV/62156489:43310/11:00178610!RIV12-MSM-43310___
http://linked.open...avai/predkladatel	Fakulta regionálního rozvoje a mezinárodních studií
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika	4
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Miškolci, Simona
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Fakulta regionálního rozvoje a mezinárodních studií
http://linked.open...dnocenehoVysledku	191773
http://linked.open...ai/riv/idVysledku	RIV/62156489:43310/11:00178610
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	health aspects; AHP; consumer preferences; food quality; WTP (en)
http://linked.open.../riv/klicoveSlovo	AHP WTP consumer preferences food quality health aspects
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[AFDAB3D00004]
http://linked.open...i/riv/nazevZdroje	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	LIX
http://linked.open...iv/tvurceVysledku	Miškolci, Simona
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
issn	1211-8516
number of pages	10 (xsd:int)
http://localhost/t...ganizacniJednotka	43310
is http://linked.open...avai/riv/vysledek of	Consumer Preferences and Willingness to Pay for the Health Aspects of Food Consumer Preferences and Willingness to Pay for the Health Aspects of Food

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