About: Marketing mix and purchasing behaviour of households in the Czech Republic.

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were naturally some differences among Czech consumers that were influenced above all by the net annual income of individual households. In general, the effect of price on purchases of clothes and shoes (and also of home appliances) was more marked in households with lower incomes. The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were naturally some differences among Czech consumers that were influenced above all by the net annual income of individual households. In general, the effect of price on purchases of clothes and shoes (and also of home appliances) was more marked in households with lower incomes. (en)
Title	Marketing mix and purchasing behaviour of households in the Czech Republic. Marketing mix and purchasing behaviour of households in the Czech Republic. (en)
skos:prefLabel	Marketing mix and purchasing behaviour of households in the Czech Republic. Marketing mix and purchasing behaviour of households in the Czech Republic. (en)
skos:notation	RIV/62156489:43310/11:00169528!RIV12-MSM-43310___
http://linked.open...avai/predkladatel	Fakulta regionálního rozvoje a mezinárodních studií
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Foret, Miroslav
http://linked.open.../riv/druhVysledku	C - Kapitola v knize
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Fakulta regionálního rozvoje a mezinárodních studií
http://linked.open...dnocenehoVysledku	210708
http://linked.open...ai/riv/idVysledku	RIV/62156489:43310/11:00169528
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	consumer behavior; marketing mix; price (en)
http://linked.open.../riv/klicoveSlovo	consumer behavior price marketing mix
http://linked.open...ontrolniKodProRIV	[3FB084E3CCDF]
http://linked.open...i/riv/mistoVydani	Lancashire
http://linked.open...i/riv/nazevZdroje	International Consumer Behavior: A Mosaic of Eclectic Perspectives. Handbook on International Consumer Behavior
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...v/pocetStranKnihy	522 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...iv/tvurceVysledku	Foret, Miroslav
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	9 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Access Press UK
https://schema.org/isbn	978-0-9562471-3-1
http://localhost/t...ganizacniJednotka	43310
is http://linked.open...avai/riv/vysledek of	Marketing mix and purchasing behaviour of households in the Czech Republic. Marketing mix and purchasing behaviour of households in the Czech Republic.

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