About: The Use of Psychographics in the Apparel Industry

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The target of this paper is to demonstrate the application of multivariate statistical techniques, namely, factor analysis, cluster analysis, contingency tables and multidimensional scaling, in psychographic research. For this purpose the AIO concept, determining the quantitative use of psychographics relevant statements, that is, the consumer's activities, interests, and opinions, was followed. As a result, a set of questions, each corresponding to the respective A-I-O category, was developed and submitted to the target group. Ultimately, findings of analysis were manifested on a selected segment from apparel industry and projected into two-dimensional positioning map. The target of this paper is to demonstrate the application of multivariate statistical techniques, namely, factor analysis, cluster analysis, contingency tables and multidimensional scaling, in psychographic research. For this purpose the AIO concept, determining the quantitative use of psychographics relevant statements, that is, the consumer's activities, interests, and opinions, was followed. As a result, a set of questions, each corresponding to the respective A-I-O category, was developed and submitted to the target group. Ultimately, findings of analysis were manifested on a selected segment from apparel industry and projected into two-dimensional positioning map. (en)
Title	The Use of Psychographics in the Apparel Industry The Use of Psychographics in the Apparel Industry (en)
skos:prefLabel	The Use of Psychographics in the Apparel Industry The Use of Psychographics in the Apparel Industry (en)
skos:notation	RIV/62156489:43310/10:00161807!RIV11-MSM-43310___
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Jadczaková, Veronika
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Fakulta regionálního rozvoje a mezinárodních studií
http://linked.open...dnocenehoVysledku	294706
http://linked.open...ai/riv/idVysledku	RIV/62156489:43310/10:00161807
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	contingency tables; factor analysis; psychographics; multidimensional scaling; AIO; positioning; cluster analysis; segmentation (en)
http://linked.open.../riv/klicoveSlovo	positioning segmentation psychographics cluster analysis factor analysis multidimensional scaling contingency tables AIO
http://linked.open...ontrolniKodProRIV	[3ADBEF87951C]
http://linked.open...v/mistoKonaniAkce	United Arab Emirates
http://linked.open...i/riv/mistoVydani	Brno
http://linked.open...i/riv/nazevZdroje	ICABR 2010
http://linked.open...in/vavai/riv/obor	AN
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...iv/tvurceVysledku	Jadczaková, Veronika
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2010-01-01 (xsd:date)
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	7 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Mendel University in Brno
https://schema.org/isbn	978-80-7375-436-5
http://localhost/t...ganizacniJednotka	43310
is http://linked.open...avai/riv/vysledek of	The Use of Psychographics in the Apparel Industry The Use of Psychographics in the Apparel Industry The Use of Psychographics in the Apparel Industry

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