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Description
  • The paper analyses results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion.
  • The paper analyses results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. (en)
Title
  • Marketing Mix and Purchasing Behaviour of Households in the Czech Republic
  • Marketing Mix and Purchasing Behaviour of Households in the Czech Republic (en)
skos:prefLabel
  • Marketing Mix and Purchasing Behaviour of Households in the Czech Republic
  • Marketing Mix and Purchasing Behaviour of Households in the Czech Republic (en)
skos:notation
  • RIV/62156489:43310/09:00144848!RIV10-MSM-43310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 324741
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43310/09:00144848
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • foodstuffs, clothing,; shoes, home appliances; buying behaviour (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [18E1F22445E2]
http://linked.open...v/mistoKonaniAkce
  • Malta
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • ICABR 2009
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Foret, Miroslav
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Mendelova zemědělská a lesnická univerzita v Brně
https://schema.org/isbn
  • 978-80-7375-325-2
http://localhost/t...ganizacniJednotka
  • 43310
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