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  • Small and medium-sized enterprises (SMEs) are an important part of any economy. They represent almost 99.8% of all enterprises in the Czech Republic. SMEs contribute significantly to job creation and GDP. They are considered to be the important source of economy growth and their innovative potential is emphasized too. One of the ways for their increase in competitiveness or achievement of growth is taking part in the internationalization process. These reasons point out the importance of paying special attention to SMEs. This paper focuses on the specifics of the internationalization process of Czech SMEs. Attention is paid to strategies that Czech SMEs use in foreign markets and to factors which may influence the use of particular strategies. The outputs of this paper are made on the basis of primary data obtained through several partial questionnaire surveys across different sectors of the Czech economy. Based on the data processing it was found that the most often used strategy in foreign markets by Czech SMEs are the 'focus' strategy, the strategy of differentiation and the cost leadership strategy. Interesting facts are found out by detailed look at the particular strategies. Micro and small enterprises use more often the 'focus' strategy. On the other hand, medium-sized enterprises follow rather the strategy of differentiation or the cost leadership strategy than the 'focus' strategy. It was found out that the use of particular strategy in foreign market is significantly affected by whether the enterprises have previous experience with foreign trade. In this context the paper focuses on the verification of the role of this previous experience and particularly on the findings what is the impact of this experience on the enterprise's success in internationalization. Based on the data processing the positive correlation between previous experience and success in internationalization was verified.
  • Small and medium-sized enterprises (SMEs) are an important part of any economy. They represent almost 99.8% of all enterprises in the Czech Republic. SMEs contribute significantly to job creation and GDP. They are considered to be the important source of economy growth and their innovative potential is emphasized too. One of the ways for their increase in competitiveness or achievement of growth is taking part in the internationalization process. These reasons point out the importance of paying special attention to SMEs. This paper focuses on the specifics of the internationalization process of Czech SMEs. Attention is paid to strategies that Czech SMEs use in foreign markets and to factors which may influence the use of particular strategies. The outputs of this paper are made on the basis of primary data obtained through several partial questionnaire surveys across different sectors of the Czech economy. Based on the data processing it was found that the most often used strategy in foreign markets by Czech SMEs are the 'focus' strategy, the strategy of differentiation and the cost leadership strategy. Interesting facts are found out by detailed look at the particular strategies. Micro and small enterprises use more often the 'focus' strategy. On the other hand, medium-sized enterprises follow rather the strategy of differentiation or the cost leadership strategy than the 'focus' strategy. It was found out that the use of particular strategy in foreign market is significantly affected by whether the enterprises have previous experience with foreign trade. In this context the paper focuses on the verification of the role of this previous experience and particularly on the findings what is the impact of this experience on the enterprise's success in internationalization. Based on the data processing the positive correlation between previous experience and success in internationalization was verified. (en)
Title
  • The specifics of internationalization process of Czech SMEs with the focus on strategies used in foreign markets
  • The specifics of internationalization process of Czech SMEs with the focus on strategies used in foreign markets (en)
skos:prefLabel
  • The specifics of internationalization process of Czech SMEs with the focus on strategies used in foreign markets
  • The specifics of internationalization process of Czech SMEs with the focus on strategies used in foreign markets (en)
skos:notation
  • RIV/62156489:43110/14:00219404!RIV15-MSM-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 46500
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/14:00219404
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • SMEs; Experience; Internationalization process; Strategy (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • GB - Spojené království Velké Británie a Severního Irska
http://linked.open...ontrolniKodProRIV
  • [7D8D1A1D4818]
http://linked.open...i/riv/nazevZdroje
  • International Journal of Management Cases
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 17
http://linked.open...iv/tvurceVysledku
  • Kubíčková, Lea
  • Toulová, Martina
  • Votoupalová, Marcela
issn
  • 1741-6264
number of pages
http://localhost/t...ganizacniJednotka
  • 43110
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