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Description
| - The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The satisfaction of visitors to a destination is dependant on the quality of their overall experience that is created on the basis of the cooperation of all participants working in tourism in the given area -- these are local inhabitants, service providers, public administration workers and destination management workers. The paper shows possible approaches towards the complex evaluation of destination quality. The first of the models is based on the European Consumer Satisfaction Index methodology and modifies it for evaluating the satisfaction of a visitor to a destination (in the researched destination the values of total ECSI indexes were calculated at 70% level in case of home as well as foreign visitors). The second model -- so called Four-dimensional model of destination quality - is based on the integrated approach to quality management when -- with the support of the principal component analysis -- a new methodology for evaluating the quality of a destination was suggested; it is based on four topically defined quality dimensions: attractions, services, marketing management, cooperation and sustainability. In case of the suggested models we also see their potential for increasing the quality of services in rural areas, which is the subject of the authors' further research.
- The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The satisfaction of visitors to a destination is dependant on the quality of their overall experience that is created on the basis of the cooperation of all participants working in tourism in the given area -- these are local inhabitants, service providers, public administration workers and destination management workers. The paper shows possible approaches towards the complex evaluation of destination quality. The first of the models is based on the European Consumer Satisfaction Index methodology and modifies it for evaluating the satisfaction of a visitor to a destination (in the researched destination the values of total ECSI indexes were calculated at 70% level in case of home as well as foreign visitors). The second model -- so called Four-dimensional model of destination quality - is based on the integrated approach to quality management when -- with the support of the principal component analysis -- a new methodology for evaluating the quality of a destination was suggested; it is based on four topically defined quality dimensions: attractions, services, marketing management, cooperation and sustainability. In case of the suggested models we also see their potential for increasing the quality of services in rural areas, which is the subject of the authors' further research. (en)
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Title
| - Possible complex approaches towards evaluating the quality of a destination in the context of tourism management
- Possible complex approaches towards evaluating the quality of a destination in the context of tourism management (en)
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skos:prefLabel
| - Possible complex approaches towards evaluating the quality of a destination in the context of tourism management
- Possible complex approaches towards evaluating the quality of a destination in the context of tourism management (en)
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skos:notation
| - RIV/62156489:43110/14:00218100!RIV15-MSM-43110___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/14:00218100
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - quality management; tourism; service quality; destination management; customer satisfaction (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
| - Agricultural Economics-Zemedelska ekonomika
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - Ryglová, Kateřina
- Vajčnerová, Ida
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http://linked.open...ain/vavai/riv/wos
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issn
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number of pages
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http://localhost/t...ganizacniJednotka
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