About: Evaluation of the shopping behaviour of Czech consumers in area of organic food

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper aims to evaluate the shopping behaviour of Czech consumers in area of organic food. Marketing research - survey was used to understand the behaviour of consumers concerning relevant commodity. The obtained data were analyzed using statistical methods and processes. Processing of statistical data using relative frequency and contingency tables analysis was mainly used. Statistical testing was also applied - independence was tested using the chi-square test and one-sample test of relative frequency was applied. Based on the results of the research there were made recommendations to producers and traders of organic products designed especially for the younger generation of consumers to support the popularity of this group of products and thereby to enhance their marketability. This paper aims to evaluate the shopping behaviour of Czech consumers in area of organic food. Marketing research - survey was used to understand the behaviour of consumers concerning relevant commodity. The obtained data were analyzed using statistical methods and processes. Processing of statistical data using relative frequency and contingency tables analysis was mainly used. Statistical testing was also applied - independence was tested using the chi-square test and one-sample test of relative frequency was applied. Based on the results of the research there were made recommendations to producers and traders of organic products designed especially for the younger generation of consumers to support the popularity of this group of products and thereby to enhance their marketability. (en) This paper aims to evaluate the shopping behaviour of Czech consumers in area of organic food. Marketing research - survey was used to understand the behaviour of consumers concerning relevant commodity. The obtained data were analyzed using statistical methods and processes. Processing of statistical data using relative frequency and contingency tables analysis was mainly used. Statistical testing was also applied - independence was tested using the chi-square test and one-sample test of relative frequency was applied. Based on the results of the research there were made recommendations to producers and traders of organic products designed especially for the younger generation of consumers to support the popularity of this group of products and thereby to enhance their marketability. (cs)
Title	Evaluation of the shopping behaviour of Czech consumers in area of organic food Evaluation of the shopping behaviour of Czech consumers in area of organic food (en) Evaluation of the shopping behaviour of Czech consumers in area of organic food (cs)
skos:prefLabel	Evaluation of the shopping behaviour of Czech consumers in area of organic food Evaluation of the shopping behaviour of Czech consumers in area of organic food (en) Evaluation of the shopping behaviour of Czech consumers in area of organic food (cs)
skos:notation	RIV/62156489:43110/12:00198747!RIV13-MSM-43110___
http://linked.open...avai/predkladatel	Provozně ekonomická fakulta
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Zámková, Martina
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	135220
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/12:00198747
http://linked.open...riv/jazykVysledku	cze - čeština
http://linked.open.../riv/klicovaSlova	shopping patterns; organic farming; statistical data processing; organic products (en)
http://linked.open.../riv/klicoveSlovo	organic products organic farming shopping patterns statistical data processing
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[DAB07A42D225]
http://linked.open...i/riv/nazevZdroje	Sborník katedry matematiky VŠE
http://linked.open...in/vavai/riv/obor	BB
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...v/svazekPeriodika	1
http://linked.open...iv/tvurceVysledku	Zámková, Martina
issn	1210-809X
number of pages	12 (xsd:int)
http://localhost/t...ganizacniJednotka	43110
is http://linked.open...avai/riv/vysledek of	Evaluation of the shopping behaviour of Czech consumers in area of organic food

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