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  • This article discusses a case study that deals with the application of regression analysis and generation of association rules in data mining research in consumer behaviour in the food market. The data obtained from questionnaire survey of the Department of Marketing and Trade of Faculty of Business and Economics of Mendel University in Brno are analysed by mentioned method to find dependencies among individual characteristics of consumer behaviour in food market in the Czech Republic. The aim of this study is to identify the possibilities of these methods in the issues and to describe their suitability or unsuitability for solving such problems.
  • This article discusses a case study that deals with the application of regression analysis and generation of association rules in data mining research in consumer behaviour in the food market. The data obtained from questionnaire survey of the Department of Marketing and Trade of Faculty of Business and Economics of Mendel University in Brno are analysed by mentioned method to find dependencies among individual characteristics of consumer behaviour in food market in the Czech Republic. The aim of this study is to identify the possibilities of these methods in the issues and to describe their suitability or unsuitability for solving such problems. (en)
Title
  • Finding Dependencies in Food Market Consumer Behavior
  • Finding Dependencies in Food Market Consumer Behavior (en)
skos:prefLabel
  • Finding Dependencies in Food Market Consumer Behavior
  • Finding Dependencies in Food Market Consumer Behavior (en)
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  • RIV/62156489:43110/12:00192818!RIV14-MSM-43110___
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  • Z(MSM6215648904)
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  • 136590
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  • RIV/62156489:43110/12:00192818
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  • Data processing; Correlation analysis; Data mining; Marketing research; Association rules; Consumer behavior (en)
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  • [173137EB7CA1]
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  • Paříž
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  • Paris, France
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  • Proceedings of the 3rd European Conference of Computer Science (ECCS '12)
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  • Motyčka, Arnošt
  • Turčínek, Pavel
  • Šťastný, Jiří
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  • WSEAS Press
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  • 978-1-61804-140-1
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  • 43110
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