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  • Paper deals with a problem of regional independent trade in Czech Republic, especially with fast-moving consumer goods. Regional independent trade means small and medium sized retail and wholesale enterprises operating on one or several regional markets without capital linkage to big companies abroad. The attention is aiming to, so called, trade alliances which are trying through primarily common purchase from suppliers and obtaining better conditions, central invoicing and mutual financing of promotion activities to obtain competitive advantage mainly with comparison with multinational trade chains. These cooperation groups are joining together individual members which are private small and medium sized retail or even wholesale firms. They negotiate and purchase through common centre from cooperative suppliers which are able to offer more profitable trade conditions (quantitative discounts, lower prices, longer period of maturity) due to economy of scale. The partial objective of the contribution is proposal of the model of co-operative trade alliance for independent trade alliances with fast-moving consumer goods (FMCG) in Czech Republic. Reason of the choice of this topic is sustain of variety of retail formats in Czech market in connection with position small and medium sized trade firms in comparison with transnational trade chains.
  • Paper deals with a problem of regional independent trade in Czech Republic, especially with fast-moving consumer goods. Regional independent trade means small and medium sized retail and wholesale enterprises operating on one or several regional markets without capital linkage to big companies abroad. The attention is aiming to, so called, trade alliances which are trying through primarily common purchase from suppliers and obtaining better conditions, central invoicing and mutual financing of promotion activities to obtain competitive advantage mainly with comparison with multinational trade chains. These cooperation groups are joining together individual members which are private small and medium sized retail or even wholesale firms. They negotiate and purchase through common centre from cooperative suppliers which are able to offer more profitable trade conditions (quantitative discounts, lower prices, longer period of maturity) due to economy of scale. The partial objective of the contribution is proposal of the model of co-operative trade alliance for independent trade alliances with fast-moving consumer goods (FMCG) in Czech Republic. Reason of the choice of this topic is sustain of variety of retail formats in Czech market in connection with position small and medium sized trade firms in comparison with transnational trade chains. (en)
Title
  • Sustainability of Regional Trade Alliances on Czech Market with FMCG
  • Sustainability of Regional Trade Alliances on Czech Market with FMCG (en)
skos:prefLabel
  • Sustainability of Regional Trade Alliances on Czech Market with FMCG
  • Sustainability of Regional Trade Alliances on Czech Market with FMCG (en)
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  • RIV/62156489:43110/11:00181686!RIV14-GA0-43110___
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  • P(GA402/09/1513)
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  • 233559
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  • RIV/62156489:43110/11:00181686
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  • retail; independent trade; trade; alliance; cooperation; regional trade alliance (en)
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  • [F9B5AFA37BA9]
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  • Johor Bahru - Malaysia
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  • Brno
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  • ICABR 2011
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  • Záboj, Marek
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number of pages
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  • Mendelova zemědělská a lesnická univerzita v Brně
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  • 978-80-7375-603-1
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  • 43110
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